Creating Real-World Experiences for Nike, Coinbase, and Taco Bell - Where We Buy #385

Zack Teachout and Austin Mayer are with Hovercraft, a creative design practice that builds brand experiences for clients like Nike, Coinbase, Taco Bell, and BetMGM. They explain what it takes to get people away from their screens and into the real world. They share how Hovercraft designs retail spaces, temporary activations, and immersive installations that blend physical environments with technology. The conversation covers standout projects including a robotic basketball experience for Coinbase at NBA All-Star, a golf tournament activation for Taco Bell and Bad Birdie, and an interactive LED basketball court built inside an abandoned Las Vegas nightclub for BetMGM. Teachout and Mayer also discuss how they measure success, why shorter timelines often produce their best work, and the principles behind creating experiences that draw people in and keep them engaged. James Cook is the Director of Retail Research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify  Listen: WhereWeBuy.show  Email: jamesd.cook@jll.com  YouTube: http://everythingweknow.show/ Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.