The Streets Where Brands Want to Be - Where We Buy #386

L3 Capital has a simple thesis: location, location, location. They find the streets where people want to be and invest in them. James spoke with Whitney Robinette of L3 Capital about how her firm is building prime urban retail portfolios in neighborhoods like SoHo, Williamsburg, Gold Coast, and Fulton Market. They dig into what makes a great urban retail location, why luxury brands are heading to unexpected places, and how tenant relationships drive the entire strategy.   James Cook is the Director of Retail Research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify  Listen: WhereWeBuy.show  Email: jamesd.cook@jll.com  YouTube: http://everythingweknow.show/ Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.