The Intersection of Running and Culture: w/Keith Hioco Founder of Eat Dust

Discover insights from Keith on how running intersects with culture, fashion, and lifestyle in Antwerp. Perfect for runners and cultural enthusiasts.For Keith, running is a personal escape rather than a competitive sport. He reflects on his journey from competitive swimming to embracing running as a form of self-expression. In this section, we’ll discuss:**Freedom in Running:** Why the lack of a competitive schedule allows him to enjoy running as an act of personal freedom.**Mental Clarity:** How running serves as a form of stress relief and creativity for him amidst the chaos of running a fashion brand.The Influence of Subcultures on Running Keith's background in punk and skate culture significantly influences his approach to running. This section will delve into:**Cultural Influences:** How subcultures shape his perspective on sports, fashion, and lifestyle.**Connecting with the Community:** The importance of running groups and how they foster a sense of belonging and shared identity.