The Business Of Blooming: Cameron Hardesty On Building Poppy Flowers From Idea To Investment

Floral design is the last big-ticket purchase you are making when planning your wedding. Although it may seem beautiful on the outset, it is downright ugly behind the scenes. When Cameron Hardesty was planning her own wedding flowers, she encountered unclear pricing, rigid minimums, sourcing issues, and manual workflows. After going through such a nightmare, she decided to turn it into a business idea. She joins Kate Byrne to discuss how she became the CEO and Founder of Poppy, a company that’s rethinking floral sourcing, pricing, and logistics using technology, transparency, and deep customer empathy. Cameron explains how she found her sweet spot to thrive in the vast wedding market, what it takes to modernize a legacy business, and how to navigate motherhood and a venture-backed company at the same time.Love the show? Subscribe, rate, review, and share! Visit katherinebyrne.com