Years of Reviews Gone Overnight: How eXp Fixed the Google Business Profile Crisis for Agents

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsytheGoogle Business Profiles across eXp Realty were being suspended and deleted without warning in 2026. Years of hard-earned client reviews gone overnight. Google support telling agents their cases were closed or that they were not even eligible to have a profile. In this episode, Seth Siegler, eXp's Chief Innovation Officer, breaks down exactly what happened, why it was happening to virtual businesses across the industry, how eXp escalated directly to a leader at Google Search to get a fix in place, and what every affected agent needs to do right now. The fix is real, it is working, and no eXp agent should have to accept a suspended or deleted profile as a final outcome.Timestamps0:00 - Intro: The Google Business Profile Crisis0:31 - What Was Happening to eXp Agent Profiles1:00 - Years of Reviews Gone Overnight1:20 - Why Google Was Doing It (Bots and Fake AI Businesses)2:00 - The Pendulum Swung Too Far2:30 - Google Support Was Giving Wrong Information3:00 - eXp Escalates: Leo and Seth Get to Google Search Leadership3:45 - Why Scale and Partnerships Matter in Moments Like This4:30 - The Fix: A Direct Line Above Google Support5:00 - The Five-Minute Form in The Hub App Store5:45 - Profiles Coming Back to Life6:15 - What Every Affected Agent Needs to Do Right Now7:00 - No Agent Has to Accept a Closed Case7:30 - It Is Good to Have ScaleKey TakeawaysGoogle Business Profiles were suspended due to a crackdown on AI-generated fake businesses, not anything agents did wrong.Any virtual business including every eXp agent is eligible for a Google Business Profile.Google support telling agents they are ineligible is incorrect.eXp escalated directly to Google Search product leadership, bypassing support entirely.There is a five-minute form in The Hub App Store. Search for Google and fill it out.The form goes directly to the Google team handling eXp agent profiles.Profiles are actively being reinstated.Do not accept a closed case. Reach out to eXp directly.It is good to have scale. Use it.