370: How to Stop Losing Half of Your Recurring Donors (Dave Raley)

370: How to Stop Losing Half of Your Recurring Donors (Dave Raley) Episode Summary If your organization celebrates a 42% recurring donor retention rate (the national average), you may be focusing on the wrong number - because the real story is the 58% you’re losing every year. In this follow-up to Episode #301, Patton welcomes back Dave Raley, Founder and CEO of The Center for Sustainable Giving in Poulsbo, Washington, for a deeper dive into sustainable giving. Dave unpacks the two distinct...