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by Roman Mars
Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars.
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A simple cardboard box helped transform Finland into one of the best places in the world to raise a child. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The nunchaku, popularized by Bruce Lee in 1970s kung fu films, became far more than a martial arts weapon — it transformed into a cultural symbol of resistance, uniting marginalized communities in America and catalyzing a new Asian American identity. The episode reveals how a simple weapon became a vessel for political awakening, racial solidarity, and cultural reclamation.
A conversation between Roman Mars and Neil MacGregor reflects on the groundbreaking 2010 BBC series A History of the World in 100 Objects, which used everyday artifacts to tell a global, interconnected human story, and offers guidance for Mars’s new U.S.-focused adaptation ahead of the 2026 semiquincentennial. The episode underscores how objects can democratize history by giving voice to the voiceless.
The episode explores the cultural legacy of the missing children milk carton campaign, sparked by the 1982 disappearance of Johnny Gosch, and how it reshaped American fears around child abduction — often misdirecting attention from the more common reality of familial kidnappings and systemic vulnerabilities. Though the campaign raised awareness, it also amplified myths about 'stranger danger' that persist today.
The episode explores the forgotten story of Charles Frederick Page, a Black inventor born into slavery in Louisiana who designed and possibly built an airship before the Wright brothers, only to have his invention vanish en route to a major 1904 exposition — a loss emblematic of how systemic racism erased Black innovators from history. His legacy, long confined to family lore, is now being resurrected through modern recognition and a full-scale flying replica of his airship.
The episode explores how animals become cultural symbols in America, tracing a pattern from the teddy bear’s origin in Theodore Roosevelt’s compassion to the failed attempt to make the billy possum a presidential mascot and the polar bear’s rise and fall as a climate change icon. It reveals how public sentiment, marketing, and politics shape our emotional relationship with nature.
The episode explores how metrics and scoring systems shape our values, often distorting the original purpose of activities we care about. Through philosopher C.T. Nguyen’s personal journey and his book The Score, the conversation reveals how we can reclaim agency by designing our own games and values.
The story of James Otis, a fiery revolutionary lawyer whose 1761 courtroom oration and 1764 pamphlet laid the intellectual groundwork for American independence, is one of brilliance, tragedy, and forgotten legacy. Though he died before seeing the nation he inspired come into being, his ideas—on natural rights, taxation without representation, and racial equality—ignited the revolutionary spirit long before the Declaration of Independence.
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Explores the history and meaning of art through the lens of individual materials, from clay to jade to paper.

A History of the World in 100 Objects
A director of the British Museum explores human history through 100 artifacts.

Inquiring Minds
Explores the intersection of science and society through critical thinking and in-depth analysis.

Stuff To Blow Your Mind
Explores the strange edges of science, consciousness, and reality through neuroscience, cosmology, evolution, and emerging technology.

The Honest Designers Show
A candid look at building a successful creative career, covering client work, personal style, branding, and fulfillment in design.

It's Been a Minute
A cultural critic explores the hidden forces shaping identity, politics, and pop culture in modern society.

The Weirdest Thing I Learned This Week
Three science journalists share bizarre and little-known facts they’ve recently discovered.

Hidden Brain
Explores human behavior and the unconscious patterns that shape our decisions, relationships, and society through science and storytelling.

Unexpected Elements
Explores hidden scientific connections behind global news and everyday phenomena.

The Rest Is Science
Two science communicators explore the strange, unanswered questions behind everyday phenomena and challenge assumptions about reality.

Endless Thread
Untold histories and unsolved mysteries from online and real life, explored through investigative storytelling.
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