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by Roman Mars
Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars.
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The Alcoholics Anonymous sobriety chip, a seemingly small piece of plastic, carries the weight of America’s fraught relationship with morality, religion, gender, and systemic exclusion. This episode reveals how AA emerged from the ashes of Prohibition and reflects deep cultural currents that continue to shape recovery, addiction treatment, and access to care in the U.S.
Yodeling, a traditional Swiss Alpine folk practice, evolved from a herders' communication tool into a global musical phenomenon, profoundly shaping American country music and now experiencing a creative revival in Switzerland through genre-blending young artists. The episode reveals how cultural exchange, commercialization, and identity politics transformed a regional sound into a worldwide influence.
The Western Electric 500 series telephone, a ubiquitous and meticulously designed device, redefined human connection in mid-20th century America by enabling intimate, frictionless long-distance conversation. Its legacy endures not in modern smartphones, but in the subtle echoes of its design philosophy and sound.
The Rocky statue in Philadelphia, born as a movie prop, became a cultural lightning rod and enduring monument, embodying a decades-long struggle over class, race, public art, and who gets to define a city’s identity. Its journey from rejection to reverence reflects how popular culture can challenge elite institutions and evolve into a shared civic symbol.
The chemical hair relaxer, a product deeply embedded in Black American life, symbolizes both economic empowerment and the painful legacy of assimilation under white supremacy. While it built Black wealth and offered social mobility, new research reveals its potential health costs — particularly reproductive cancers — raising urgent questions about risk, choice, and systemic racism.
The story of Thomas Cobden-Sanderson and Emery Walker is a tragic tale of artistic obsession, friendship, and destruction, centered on the Doves Press and its exquisite typeface. What began as a shared vision for beautiful printing ended in a seven-year feud and the deliberate drowning of 2,600 pounds of metal type into the River Thames.
The M43 field jacket, born from scientific rigor and democratic ideals, revolutionized military clothing and reshaped global fashion, despite bureaucratic resistance, becoming a ubiquitous civilian staple divorced from its wartime origins.
The episode explores the hidden world of test engineering, revealing how products, infrastructure, and technologies are rigorously tested to withstand real-world conditions — from bears destroying canisters to chickens shot into jet engines — and argues that understanding these tests is essential as we increasingly live inside real-time experiments like AI and self-driving cars.
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The Honest Designers Show
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The World and Everything In It
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Unexpected Elements
Explores hidden scientific connections behind global news and everyday phenomena.

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Untold histories and unsolved mysteries from online and real life, explored through investigative storytelling.

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