Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

The Content System That Turned Social Media Into 90% of Her Business with Selene Hanna

October 1, 2026·35 min
Episode Description from the Publisher

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.What if the reason you’re struggling to stay consistent on social media is because you’re still trying to wing your content instead of building a system around it?In this episode, I’m sitting down with real estate and mortgage broker Selene Hanna, who has built roughly $100 million in business and now gets 90% of her business from social media. We’re getting into what her filming days actually look like, how she makes educational content interesting, why you don’t need professional video to get results, and how to make your content your own instead of copying what everyone else is doing.You’ll walk away with a system that makes showing up feel way less overwhelming. So if you’re ready to find what works for you and stay consistent with it, hit play and let’s get into it.3:48 – How Social Media Became 90% of Her Business5:25 – Why Consistency Matters More Than Professional Content9:05 – How to Make Educational Content Actually Interesting15:09 – Why You Shouldn’t Outsource Your Content Ideas28:04 – Why Sharing Your Personal Life Can Win Clients31:18 – The Simple Content System Any Agent Can Start WithWant to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extrasEPISODE LINKS:Connect with Selene: Website | Instagram🎥 Watch the podcast on YouTube: https://youtu.be/6ReGJ2Hr2EECOME HANG OUT WITH ME:❤️ Follow Above Asking: @aboveaskingpodcast❤️ Let's be Instagram friends: @heyalyssamichelle💭 Got any questions? Submit your question for advice from me on the show HEREFOLLOW & REVIEW:Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.👉🏻 Second, leave a review on Apple Podcasts or drop a comment on SpotifyThis helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.Thanks for tuning in to the Above Asking podcast! I'll catch you next week.New episodes drop every Thursday!

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