Why the Best Real Estate Content Doesn’t Feel Like Real Estate Content with Katherine Kirkland

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.What if the real estate content that gets you clients barely feels like real estate content at all?In today’s episode, I’m sitting down with Nashville agent, Katherine Kirkland (KK), to unpack how she’s built a brand people genuinely want to follow by sharing the lifestyle behind where she lives, not just the homes she sells. We’re talking relocation content, why selling the city comes before selling the house, how to make everyday life part of your content strategy, and the simple DM habit that helped Katherine turn followers into real conversations and clients.So if you want to create content people actually enjoy following while making yourself the agent they think of when they’re ready to move, hit play and let’s get into it!5:16 – Why Relocation Content Is More Than Just Real Estate7:39 – Why You Need to Sell the City Before the House9:00 – The Relocation Content Katherine Thinks Agents Get Wrong11:41 – How New Agents Can Become the Local Go-To13:05 – How to Stay Consistent Without a Content Schedule17:20 – The Simple DM Strategy That Increased Katherine’s Business21:52 – How to Make Followers Feel Comfortable Starting Conversations22:59 – Why Simple Content Can Work Better Than Polished Videos25:31 – How to Take Content Inspiration Without Copying Other AgentsWant to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extrasEPISODE LINKS:Connect with Katherine: Website | Instagram🎥 Watch the podcast on YouTube: https://youtu.be/eMHLVGDQ37ECOME HANG OUT WITH ME:❤️ Follow Above Asking: @aboveaskingpodcast❤️ Let's be Instagram friends: @heyalyssamichelle💭 Got any questions? Submit your question for advice from me on the show HEREFOLLOW & REVIEW:Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.👉🏻 Second, leave a review on Apple Podcasts or drop a comment on SpotifyThis helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.Thanks for tuning in to the Above Asking podcast! I'll catch you next week.New episodes drop every Thursday!