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AI Explored: Daily Summaries Delivered
by Michael Stelzner, Social Media Examiner—AI marketing
This is the podcast for marketers, creators, and business owners who want to know how to use AI. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover practical and actionable ways to put AI to work.
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The most recent episodes — sign up to get AI-powered summaries of each one.
- Yesterday42 min
How Open-Weight AI Models Could Save Your Business Thousands
Curious whether there's a way to run capable AI models without paying premium subscription fees every month? I interview Chris Penn to learn about open-weight AI models that cut your AI costs while maintaining privacy and capability.What Open-Weight Models Are and Why They MatterFour Core Benefits of Using Open-Weight ModelsPractical Use Cases for Open-Weight Models in BusinessThe Hardware and Software You Need to Run Open-Weight Models LocallyHow to Choose the Right Open-Weight ModelHow to Get Started With Open-Weight ModelsGuest: Chris Penn | Show Notes: socialmediaexaminer.com/a116Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
- 1 weeks ago45 min
How to Turn What You Know Into AI Tools People Will Pay For
Curious whether AI could turn your frameworks and processes into a product that generates recurring revenue? I interview Kelly Sinclair to learn how to productize your expertise with AI.Identify What Customer-Facing AI Tools to Build: 4 QuestionsStructure Your AI Tools for Customer Use3 Real-Life Customer-Facing AI Tool ExamplesThree Ways to Build and Sell AI Tools to ClientsGuest: Kelly Sinclair | Show Notes: socialmediaexaminer.com/a115Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
- 2 weeks ago42 min
How to Train AI to Think Like You
Wondering what you need to make AI sound and reason like you instead of a generic robot? I interview Max Bernstein to discover a step-by-step framework to turn your everyday meeting transcripts into a personalized AI profile that replicates how you think, write, and operate.Why Use the Cognitive Fingerprint Interview to Train AIThe Four Layers of Knowledge Inside Every TranscriptCollecting the Right TranscriptsPrompting AI to Extract and Build Your Cognitive FingerprintHow to Use Your Cognitive Fingerprint FileGuest: Max Bernstein | Show Notes: socialmediaexaminer.com/a114Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
- 3 weeks ago46 min
Building Agentic Workflows with Manus
Looking for an agentic AI tool that will pass off multi-step processes to other tools without constant input from you? I interview Kate vanderVoort to discover how to get started using Manus to build agentic workflows that delegate complex tasks to other tools with minimal human intervention.Choosing Your Manus Subscription Plan4 Ways to Access ManusIdentify Processes Worth Automating With Manus: 2 ExamplesPrompt Manus for Agentic WorkflowsUse Manus Skills for Reusable WorkflowsGuest: Kate vanderVoort | Show Notes: socialmediaexaminer.com/a113Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
- 4 weeks ago42 min
Building Powerful AI Image and Video Workflows for Marketers
Want to know how marketers are turning today's AI image and video tools into reliable content systems? I interview Jerrod Lew to discover how to build AI image and video workflows that produce consistent, professional-quality results for marketing content.Choosing From Top AI Image and Video ToolsEstablishing Your Brand FoundationCreating Product Reference AssetsCreating Character Sheets for Human Likenesses Storyboarding Your Video With ImagesUsing Images to Generate the VideoGuest: Jerrod Lew | Show Notes: socialmediaexaminer.com/a112Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
- Jun 23, 202638 min
The Future of AI and Selling: How One Workflow Closed a $12K Deal
Wondering how AI can help you close a client in the first meeting? I interview Etan Polinger to discover an AI workflow to research a prospect, match their brand, and build a working prototype before the first meeting—proving your value upfront.The Paradigm ShiftDetermine What the Prospect WantsUse Deep Research to Profile the Person, the Company, and the MarketCreate a Working Style Guide to Match Your Prospect’s BrandingCreate the Asset Prototype and Presentation DeckGuest: Etan Polinger | Show Notes: socialmediaexaminer.com/a111Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
- Jun 16, 202646 min
Building AI Agents: The System That Automates 60% of One Entrepreneur's Workload
Have you experimented with building one-size-fits-all AI agents and been disappointed with the results? I interview Keith Moehring to discover how to build a custom system of AI agents that work with your business and processes.The Truth About Building AI AgentsHow to Set Up the Tech Foundation for Your AI AgentHow to Build a Playbook to Guide the AI Agent’s ActionsTips to Get the Whole System Working for YouGuest: Keith Moehring | Show Notes: socialmediaexaminer.com/a110Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
- Jun 12, 202642 min
Applying AI to Marketing and Business: Lessons From the Trenches
What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped reposition an entire product's messaging based on customer data, and how a 60-minute live training gets turned into a full resource kit using AI-powered workflows. Whether you're just getting started or deep into your own AI journey, this episode is packed with real-world examples you can apply to your marketing and business.Guest: Ali Kelly | Check out the AI Business Society at SocialMediaExaminer.com/aisociety Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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About AI Explored
This is the podcast for marketers, creators, and business owners who want to know how to use AI. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover practical and actionable ways to put AI to work.
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