#133 Making Podcast Ads Fully Performance-Based | Jordan Bentley & Tye DeGrange
Jordan Bentley, founder of Audio Hook, explains how he built a performance-based podcast advertising model where brands only pay for real outcomes, not impressions. He and Tye talk about why AI made ad production easier (not the strategy), and why geo-based incrementality testing beats promo codes for proving what's actually working.
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Listen to This Episode
More from Always Be Testing
#137 From CJ Call Center to Fortune 500 CMO | Sunil Kaki & Tye DeGrange
#136 The Next Arbitrage Window Is on ChatGPT | Mike Mallazzo & Tye DeGrange
#135 83% of AI Citations Aren't Yours — Here's What To Do | Katerine Tamargo & Tye DeGrange
# 134 Building a SaaS Company Partner-Led From Day One | Michelle Eatherton & Tye DeGrange
Get summaries like this every morning.
Free AI-powered recaps of Always Be Testing and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.