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Always Be Testing: Daily Summaries Delivered
by Tye DeGrange
Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond. Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way).
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Yesterday41 min
#129 Building Enterprise-Grade AI Tools Safely | Danielle Sakher & Tye DeGrange
Remy's Danielle Sakher explains how her team balances speed with observability and security as AI coding tools move from novelty to enterprise infrastructure. She shares what it's really like selling an AI builder to security-conscious industries like financial services, plus a wild stat: alpha users have already spent $300K in AI compute.
- 1 weeks ago38 min
#128: Why Partner Quality Beats Partner Count | Darryl Yearwood & Tye DeGrange
Darryl Yearwood, who leads partnerships at Apollo, makes the case that a smaller, higher-quality partner roster beats chasing volume every time. He and Tye get into what "not plug-and-play" really means in affiliate marketing and how to build partnerships that actually move revenue.
- 2 weeks ago37 min
EPS 127: From IDF Cyber Ops to B2B Marketing: Building GTM from Scratch | Avishag Daniely
Avishag Daniely built One Layer's entire marketing and partnerships function from scratch — coming from a background in IDF cyber intelligence. She shares how her military analytical training shaped her approach to B2B GTM, what it takes to build pipeline when no one's heard of your company yet, and why she treats every marketing decision like an intelligence problem.
- 2 weeks ago36 min
EPS 126: EMERGENCY POD: Affiliate Fraud Unpacked - The Phia Fiasco
Affiliate fraud investigator Ben Edelman joins Tye for an emergency episode breaking down the "Phia fiasco" that's rattling the affiliate marketing industry. Edelman, who's spent over 20 years catching affiliate fraud and has collaborated with Tye on forensic cases throughout his career, walks through what makes this case different from the usual stand-down violations that have hit shopping plugins like Honey and Microsoft Edge in the past.
- 4 weeks ago40 min
EP 125: Less Traffic, More Sales: Wyze's Counterintuitive Paid Media Playbook | Logan Dunn
Logan Dunn, Head of E-commerce at Wyze, ran 100 ads at once, cut traffic, and watched conversions go up. In this episode, he breaks down the counterintuitive paid media playbook behind Wyze's D2C growth — including why narrow targeting beats broad reach, how in-house creative unlocks faster iteration, and what most brands get wrong about scaling paid spend.
- Jun 24, 202646 min
SaaS Clas EP2: From Single Digits to 25% of Pipeline: The SaaS Partner Playbook | Nancy Harnett, Guy Yalif, and Tye DeGrange
Nancy Harnett (Instantly) and Guy Yalif (Webflow) break down exactly how SaaS companies can grow their partner programs from single-digit contributions to 25% of pipeline and revenue. They cover partner ICP alignment, building a best-in-class partner experience, and why most programs stall before they ever scale.
- Jun 16, 202628 min
#124 Why Authentic Content Beats the Algorithm | Yoray Halevy
Yoray Halevy joins Tye DeGrange to dig into why brands can't rely on Vogue-style coverage to build credibility — and what they should be doing instead. Yoray shares how his company creates authentic content that speaks to specific audiences, why last-click attribution misses the full picture, and how a paid media distribution mindset unlocks the true value of content. They also explore how AI is changing the content-to-distribution relationship, and why experimentation is the key to knowing what actually works.
- May 19, 202637 min
CTV Measurement Unpacked: Incrementality, Attribution & Holdout Testing | Tom Rathbone
Tom Rathbone joins Tye DeGrange to break down the real challenges of measuring CTV — from probabilistic Nielsen-era methods to where the industry stands today. Tom shares how TVScientific approaches measurement, why holdout testing is still underutilized by most brands, and how to build a test media plan that actually generates signal. Plus: why single-touch attribution fails in a multi-channel world and what it takes to move from vanity metrics to a long-term growth strategy.
About Always Be Testing
Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond. Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way).
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Frequently Asked Questions
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Always Be Testing covers topics including Business, Marketing. Our AI identifies the specific themes in each episode and highlights what matters most to you.
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