Episode 298: Qualification: The Difference Between Interest and Philanthropic Interest

Qualification isn't just about finding out what a donor is interested in, it's about discovering what they want to change, improve, or accomplish through philanthropy. In this episode, Randall breaks down the difference between general interest and genuine philanthropic intent and offers six practical ways to uncover it. The goal isn't simply to move prospects through a pipeline; it's to understand what moves them and become the “sherpa” who helps them get there.