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by Gael Breton & Mark Webster - Full Stack Online Marketers
The Authority Hacker Podcast has been a trusted resource in online business since 2016—voted #1 Marketing Podcast by Ahrefs and downloaded over 3.5 million times by marketers and entrepreneurs in 120+ countries. Originally focused on SEO, affiliate marketing, and online growth, our insights have helped 15,000+ business owners successfully scale through our training programs. But the game is changing. AI and automation are redefining how businesses grow, scale, and stay competitive. Now, we’re focused on helping small business owners and marketers navigate and use AI & automation to work smarter, not harder. 🎙️ New episodes every 2 weeks featuring: • AI tools & automations that make your business more efficient • Real-world strategies you can implement today—no fluff, just results • Behind-the-scenes insights from successful entrepreneurs • Candid discussions from hosts Gael Breton & Mark Webster, who have worked with Fortune 500 companies, built and sold multiple businesses, and generated millions in revenue If you want to cut busywork, automate what matters, and stay ahead in a world driven by AI, learn how to run a smarter, more efficient business—without drowning in tech overwhelm.
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Send us Fan Mail We’ve been trying OpenAI’s latest updates, and there’s more to this DevDay than the new features. Alongside 21 new releases, the company is changing what you get for your subscription. We look at the trade-offs, including why a cheaper model can mean more actual usage even when the old plan loses value. In this episode we break down: → What OpenAI’s new Dots assistant promises, and why we haven’t been able to try it yet → Spaces, business apps inside ChatGPT, and the risk of...
Send us Fan Mail Last week we were asking whether you should move from Claude to ChatGPT. This week Anthropic hit back with Opus 5.5, and Gael ran it for two and a half hours of intensive use on the $20 plan while using just 8% of his weekly limit. But the lead is going to flip again. So instead of telling you to switch, we talk about how to run your business when the best AI model changes every few weeks. In this episode we break down: → Why Opus 5.5 beats Anthropic's own top model on most...
Send us Fan Mail I've switched from Claude Code to Codex. After a week using OpenAI's Astra model in our business, it's become the tool I reach for first. This week, it rebuilt one of our sales pages inside an awkward drag-and-drop editor with just one round of feedback. But Gael and I haven't had exactly the same experience. In this episode we break down: → Why I switched to Codex for everyday business work → What happened when we put Astra to work on sales pages and 3D design → Where comp...
Send us Fan Mail OpenAI finally released Astra last night, sort of. They announced it, then told almost everyone they can't have it until the weekend. Some people did get early access though, and what they've done with it is worth a look. One handed it a floor plan and got back a photoreal interior render. Another had it prep an entire video edit in Final Cut in three and a half minutes. So we lined it up against Claude Fable 5.1, which also shipped this week, on the things that actually mat...
Send us Fan Mail A year ago everyone said Claude was the best AI model for writing, so that's what most of us used and never questioned again. Then Gael built a blind test: two pieces of text, no model names, pick the one you like. My top three were all cheap Chinese open source models, and Claude's newest model got knocked out early. One of the winners writes a full SEO article for about 2 cents. Try our free AI writing blind test tool: https://www.authorityhacker.com/tools/ai-writing-...
Send us Fan Mail rok Bot landed this week and a surprising number of people have already switched to it. Always-on AI agents, each with their own computer in the cloud, that you talk to like colleagues in Slack. It's the closest thing yet to a plug and play AI employee. It's also $200 a month minimum, you can't bring your own API key, and once you've built your setup on it you're locked in. So we put it up against Hermes, the open source agent that does most of the same job for a fraction of ...
Send us Fan Mail If AI writes your content, that content is now traceable. The EU's watermarking law came into effect this month, and Claude is already leaving a hidden signature in every piece of text it generates. It's not hidden characters you can strip out. It's the word choices themselves. So even if you copy and paste the text, the signature survives. SEOs are panicking that Google will use this to penalize AI content. In this episode we break down: → How the watermark hides in word c...
Send us Fan Mail Anthropic just shipped Opus 5, and on paper it beats their best models on nearly every benchmark. Then one of the first big reviews opened with "Opus 5 is here, and I hate working with it." Both things are true. We spent the week testing it inside our business to figure out which one matters for yours. In this episode we break down: → Where Opus 5 genuinely beats Fable (and where it makes more mistakes) → The one real unlock for marketers, interactive pages that replace blog...
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The Authority Hacker Podcast has been a trusted resource in online business since 2016—voted #1 Marketing Podcast by Ahrefs and downloaded over 3.5 million times by marketers and entrepreneurs in 120+ countries. Originally focused on SEO, affiliate marketing, and online growth, our insights have helped 15,000+ business owners successfully scale through our training programs. But the game is changing. AI and automation are redefining how businesses grow, scale, and stay competitive. Now, we’re focused on helping small business owners and marketers navigate and use AI & automation to work smarter, not harder. 🎙️ New episodes every 2 weeks featuring: • AI tools & automations that make your business more efficient • Real-world strategies you can implement today—no fluff, just results • Behind-the-scenes insights from successful entrepreneurs • Candid discussions from hosts Gael Breton & Mark Webster, who have worked with Fortune 500 companies, built and sold multiple businesses, and generated millions in revenue If you want to cut busywork, automate what matters, and stay ahead in a world driven by AI, learn how to run a smarter, more efficient business—without drowning in tech overwhelm.
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