Free Daily Podcast Summary
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.: Daily Summaries Delivered
by Consumer Behavior Lab
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Today47 min
Why 95% of companies stall on AI, and the behavioral science that fixes it
MichaelAaron and Richard unpack a new Behavioral Insights Team report on why most companies fail to get employees using AI, covering how social proof lifts adoption, why removing small points of friction beats motivational pitches, and why framing AI as something to lose outperforms framing it as a gain.
- 1 weeks ago1h 2m
Inside Influence: Live with Dr. Robert Cialdini
In this special finale to the Inside Influence series, MichaelAaron and Richard are joined by Dr. Robert Cialdini to revisit the principles behind his landmark book Influence. Together, they explore ethical persuasion, authority, AI, and the practical behavioral insights that continue to shape effective marketing
- 1 weeks ago41 min
Inside Influence Part 3: How Cialdini’s Principles of Consistency and Unity Shape Modern Marketing
In part three of the Inside Influence series, Richard Shotton and MichaelAaron Flicker explore Cialdini’s principles of commitment, consistency, and unity - revealing how small commitments, shared identity, and group belonging can dramatically shape persuasion and behavior.
- 2 weeks ago55 min
Inside Influence Part 2: How Cialdini’s Principles of Social Proof, Scarcity, and Authority Shape Consumer Behavior
In part two of the Inside Influence series, Richard Shotton and MichaelAaron Flicker unpack Cialdini’s principles of social proof, authority, and scarcity - exploring the psychology behind popularity, trust, exclusivity, and why small shifts in perception can dramatically change consumer behavior.
- 2 weeks ago50 min
Inside Influence Part 1: How Cialdini’s Principles of Reciprocity and Likability Drive Consumer Action
This week, MichaelAaron and Richard kick off their miniseries “Inside Influence” on Robert Cialdini’s classic book Influence. They unpack the principles of reciprocity and liking, exploring how gifts increase spending, why similarity builds trust, and how brands can ethically shape persuasion and behavior.
- 3 weeks ago40 min
How behavioral science reveals what traditional market research misses
In this episode, MichaelAaron and Richard challenge some of marketing’s biggest assumptions about consumer research. They explore why people often can’t explain their own decisions, why A/B tests outperform surveys, and how observing real behavior leads to stronger insights and better marketing decisions.
- 4 weeks ago59 min
Interview: Richard Chataway, author of The Behavior Business, on why every business is in the business of behavior
In this episode, we speak with Richard Chataway, founder of Communication Science Group and author of The Behaviour Business. Richard reveals how he used behavioral science to help people quit smoking, why diversity has both a moral and commercial justification, and how interacting with AI changes our behavior.
- Jun 24, 202648 min
How AI is influencing marketing and why human judgment still matters
In this episode, MichaelAaron and Richard explore the intersection of artificial intelligence and behavioral science. They discuss why AI amplifies good and bad thinking alike, how overreliance can weaken judgment, why creativity risks becoming more uniform, and how understanding human behavior remains a critical advantage in the age of AI.
About Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
Customized Recaps
AI-powered recaps with compact key takeaways, quotes, and insights.
Straight to Your Inbox
Get key takeaways from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. in a 5-minute read.
Save Hours Every Week
Stay current on your favorite podcasts without falling behind.
Frequently Asked Questions
What is Podzilla's Behavioral Science For Brands: Leveraging behavioral science in brand marketing. daily summary?
It's a free AI-powered email that summarizes new episodes of Behavioral Science For Brands: Leveraging behavioral science in brand marketing. as soon as they're published. You get the key takeaways, notable quotes, and links & mentions — all in a quick read.
How does the Behavioral Science For Brands: Leveraging behavioral science in brand marketing. podcast summary work?
When a new episode drops, our AI transcribes and analyzes it, then generates a personalized summary tailored to your interests and profession. It's delivered to your inbox every morning.
Is this an official Behavioral Science For Brands: Leveraging behavioral science in brand marketing. product?
No. Podzilla is an independent service that summarizes publicly available podcast content. We're not affiliated with or endorsed by Consumer Behavior Lab.
Can I get summaries of other podcasts too?
Absolutely! The free plan covers up to 3 podcasts. Upgrade to Pro for 15, or Premium for 50. Browse our full catalog at /podcasts.
How often does Behavioral Science For Brands: Leveraging behavioral science in brand marketing. release new episodes?
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. publishes weekly. Our AI generates a summary within hours of each new episode.
What topics does Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover?
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. covers topics including Business, Marketing. Our AI identifies the specific themes in each episode and highlights what matters most to you.
Start getting Behavioral Science For Brands: Leveraging behavioral science in brand marketing. summaries tomorrow morning.
Free forever for up to 3 podcasts. No credit card required.
Free forever for up to 3 podcasts. No credit card required.