Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Inside Influence Part 3: How Cialdini’s Principles of Consistency and Unity Shape Modern Marketing

July 17, 2026·41 min
Episode Description from the Publisher

In part three of the Inside Influence series, Richard Shotton and MichaelAaron Flicker explore Cialdini’s principles of commitment, consistency, and unity - revealing how small commitments, shared identity, and group belonging can dramatically shape persuasion and behavior.

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