Could AI Hurt Your Brand? | Behind the Numbers

In today’s podcast episode, we discuss how using AI could actually hurt a brand’s reputation, when consumers may feel deceived if they discover AI was involved, and the kinds of AI use people are most likely to find offensive. Are we entering a world where the question isn’t “Can AI do this?” but “Will our customers think less of us if they know we used AI to do it?” Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Grace Harmon and Senior Analyst Asa Hiken. Listen wherever you get your podcasts, or watch on YouTube or Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-could-ai-hurt-your-brand-behind-numbers   © 2026 EMARKETER   Atmosphere TV is the largest streaming TV platform purpose-built for shared, social spaces like bars, restaurants, gyms, and airports. Atmosphere TV is the creator of ChiveTV and 30+ mesmerizing, audio-optional channels that entertain over 150 million monthly viewers.