S14 E4: Behind-the-Scenes of Rebranding My 12-Year Design Agency with Kadie Smith

In this week's episode, I chat with Kadie Smith, designer and founder of Drop Cap Design. We talk about why she chose to rebrand after 12 years in business, how she'd been feeling disconnected from her brand, and what it was like being the "client," working with her senior designer through it. We also discuss why communicating clearly with clients matters so much, presenting work and gathering feedback more effectively, and growing into a creative direction role with your team. Guest Name: ...