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Better: The Brand Designer Podcast: Daily Summaries Delivered
by Jen Davis
Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.In winter of 2022, we welcomed Esther Knox-Dekoning fr
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- 3 weeks ago39 min
S13 E23: What Matters and What Doesn’t? Nine Years of Running a Design Studio with Olivia Austin
In this week's episode I have fellow designer, mom, and business owner Olivia Austin back on the podcast. We chat about the things that don't matter and the things that really do when growing and running a business, and how becoming a mom has made all of that even clearer. Her last episode with me was back in 2022 and so much has changed since we last talked. Guest Name: Olivia Austin Guest Website: byoliviaaustin.com & thestudio.co Guest Social: @thestudio.co & @byoliviaausti...
- Jun 30, 202646 min
S13 E22: Building a 7 Figure Creative Agency that Will Sell with Brooke Apffel
This week I chatted with Brooke Apffel about building her digital marketing business, Coastal Collective Marketing (CoCo), from the ground up, growing it into an agency with a team, and what the process looked like to eventually sell through an acquisition. We also talk about her social media masterclass, a course I took personally and highly recommend! Guest Name: Brooke Apffel Guest Website: coastalcollectivemarketing.com Guest Social: @coastalcollectivemarketing The Course: The Social Me...
- Jun 23, 202644 min
S13 E21: Stationery as Storytelling: The Power of Tangible Design with Amanda DeWoody
In this weeks episode, I'm chatting with my friend Amanda, owner of Poised Avenue Studio, who specializes in stationery, print design, and design licensing. We talk about why print still matters in a world of digital noise and AI, how tactile collateral can strengthen a brand experience, and how to educate your clients on print and all the possibilities it opens up to elevate their brand presence beyond just digital. Guest Name: Amanda DeWoody Guest Substack: amandadewoody.substack.com Gues...
- Jun 16, 202652 min
S13 E20: Eat the Donkey: How (and Why) to Choose Discomfort in Your Business with Anthony Reeves
In this week's episode, I talk with brand leader and author Anthony Reeves, who has led the creative teams for major brands like Amazon, Airbnb, Kohler, and more. We talk about his book, Eat the Donkey, what inspired the title, and the idea of making hard short-term choices for long-term success. We also talk about AI and his take on how both small and large companies should be using it while still preserving that human element. Guest Name: Anthony Reeves Guest Website: anthonyreeves.co Gue...
- Jun 2, 202621 min
S13 E19: What Are Designers Charging for Branding and Web Services?
In this solo episode, I chat about my new mini version of the Minimind (the Mirco Mind) and share what we cover in the 4 month program kicking off in August! I also share real pricing & wins from my Design Minimind Program and what they are charging. They discuss the projects they are booking and what they are charging. Interested in the upcoming Micro Mind (mini 4-month Minimind)? Applications for are now open and live! Apply here 00:00 Intro & overview of the mini Minimind program...
- May 29, 202637 min
S13 E18: How to Get Recommended to Potential Clients by AI with Julia Bocchese
In this week’s episode, I have SEO and AI search strategist Julia back on the podcast to talk about how designers can show up in AI search results like ChatGPT, Gemini, Perplexity, Claude, and more. We also discuss how AI search overlaps with traditional SEO, and some practical tips and actionable steps you can take to improve your visibility and increase your chances of showing up in AI-generated search results. Guest Name: Julia Bocchese Guest Website: juliareneeconsulting.com Guest Socia...
- May 12, 202647 min
S13 E17: Calm the Room: Managing Client Fear in Creative Work with Ashton Hauff
In this episode, I chat with Ashton Hauff, brand strategist and co-founder of The Good Kids, a branding agency in North Dakota. Ashton talks about their "Slingshot Method," a three-phase process covering strategy, creative, and rollout, and why having a clear system in place makes such a difference in how projects run. We also get into the DACI model, which helps clarify internal roles and approval processes for clients during the project, plus practical strategies for handling client anxiety...
- May 5, 202635 min
S13 E16: How to Raise Your Prices (and How I've Done It Wrong)
In this solo episode, I'm chatting all about pricing—when it's time to raise your rates, the steps to do it, how to communicate price changes to existing clients, new inquiries, and referrals, and the common mistakes I see designers make along the way, including sharing a few of my own mistakes I have learned from! Also I have an exciting announcement! - The Mini Minimind (The first ever Micromind) will start on Aug 3, 2026 with applications opening June 1, 2026! If you're interested or just ...
About Better: The Brand Designer Podcast
Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.In winter of 2022, we welcomed Esther Knox-Dekoning fr
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