GTM Uncensored

Episode #147 The Reason Your B2B Company Needs LinkedIn Advertising

June 10, 2026·30 min·7-min readinterviewbusiness
Podzilla Summary (7 min)
TLDR
LinkedIn ads offer a precision-targeted, underutilized channel for B2B companies to reach niche professional audiences at specific companies—something platforms like Google and Meta can't match without custom lists. While often perceived as expensive, the real metric is cost per quality lea

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Guest

A

Anthony Blatner

interview on GTM Uncensored

Mentions

Books, people, and resources mentioned in this episode.

People

Anthony BlatnerAdam J.Dale Zawinski

Companies

LinkedInIBM

Products & Tools

FivetranDream DataFactorsCompany Intelligence API

Topics

B2b SalesDigital MarketingEntrepreneurshipFundraisingMarketingSaasStartupsVenture Capital

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