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Build Your Tribe | Grow Your Business with Social Media: Daily Summaries Delivered
by Brock Johnson
Whether you're a seasoned entrepreneur or desperate to quit your day job, this show has you covered. Hosts Chalene and Brock Johnson bring both perspectives—whether your goal is to earn extra income on the side, or take the growth of your online business to the next level. Get top tips to build social media, grow your email list, develop digital marketing strategies, boost automated sales, and create additional streams of income on a limited budget. Learn to share your story and convert followers into loyal customers with New York Times Best Selling Author, Business Coach, and Serial Entrepreneur Chalene Johnson and her son Brock Johnson, Part-Time Entrepreneur, Speaker, and Story-Telling Strategist. Enjoy expert guest interviews and quick episodes with actionable steps. Whether you're a business owner, aspiring entrepreneur, or someone who just wants to make extra money on the side, this is your show!
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- 2 days ago22 min
New Instagram Stories Algorithm - How to DOUBLE Views - 908
In today's episode, Brock Johnson breaks down the recent changes to the Instagram Stories algorithm and what they mean for anyone trying to grow their views. He covers what still suppresses story performance — feed post reshares, long talking videos that get skipped, and link stickers — and explain why the single Story is no longer the format to rely on. Brock walks through the new framework he’s using, structured around STED: keeping stories Still rather than single, going Text heavy, layering in DM automation, and building in a Hidden Element. He also gets into the weight boost that comes from profile visits, how to use hidden content across your cover, bio, highlights, and tagged posts to drive them, and how tap backs — hidden emojis or words that viewers comment to unlock something — can push engagement and views higher. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🚨Manychat Pro 1 month free: https://manychat.com/meet-brockjohnson use code BROCK 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: How To Use Manychat Instagram Automation: Send DMs & Boost Engagement Watch: https://youtu.be/YnepkAEC12I?si=yjtlIplYCbaWafl7 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000727333142 Get 10X More Views on Your Instagram Stories in 5 Minutes Watch: https://youtu.be/wA2EOo8DuRw?si=D1yzmfzZQDno_ecF Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000753990086 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
- 1 weeks ago29 min
Grow On Instagram In 15 Minutes Per Day With Ai - 907
In today's episode, Brock Johnson breaks down a daily system for growing on Instagram in about 15 minutes a day by using AI to handle everything except the filming. He starts with the reframe that anchors the whole approach — you're not an influencer, you're a business owner who posts content — and then walks through the mindset shift for what AI is actually for: multiplying the ideas already in your head rather than replacing you. Brock covers the trap of subscribing to endless new AI apps versus mastering a few tools deeply, and he lays out the prerequisites on both sides: the Instagram fundamentals (niche, optimized profile, 12 posts) and the AI stack he relies on (Claude, Poppy AI, and Metricool or another scheduler). From there Brock gets into the actual structure — a 15-minute daily skeleton prioritized around one Reel per day, responding, second posts, and stories — and reframe it as a weekly schedule of 105 minutes so you can batch record and stay efficient. He walks through his full Claude Cowork workflow for collecting inspiration, generating ideas in Poppy AI, organizing shot lists, editing with Remotion, and scheduling posts, plus how he uses Claude Code to build a custom app that pulls all your comments and messages into one place, sorts them, and drafts responses in your voice. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Ultimate Instagram Masterclass registration 👉 https://instaclubhub.com/ultimate-instagram-masterclass 🧐 Free Claude Prompts 👉https://stan.store/Brock11Johnson/p/claude-prompts--grow-on-instagram-in-15-minutes-p 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: How To Use Claude To Grow Your Instagram On Autopilot Watch: https://youtu.be/KL4leZax7nw?si=lGdolNOB9E9FOTMv Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000776572261 This New AI Tool Will Revolutionize How You Use Instagram Watch: https://youtu.be/KL4leZax7nw?si=lGdolNOB9E9FOTMv Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000776104606 12 NEW Ways To Use Claude On Your Instagram In 2026 Watch: https://youtu.be/BEDQ84s3_u4?si=BIMLUisiljt_FNq8 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000775158042 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
- 1 weeks ago17 min
7 New Trial Reel Ideas To Go Viral On Instagram - 906
In today's episode, Brock Johnson walks through seven trial reel ideas you can use to grow on Instagram. He starts with the basics you need to know before you post a single trial reel: you need at least 1,000 followers to access the feature, the number of trial reels you can post varies by account, and duplicates won't work — each one has to be its own piece of content. From there, Brock gets into the actual ideas, starting with the "if this reel gets me to X followers, I'll do whatever the top comment says" format and its variations, including doing the opposite of the top comment or buying whatever the top comment names. He also covers reposting your most viral reels with small edits — speeding them up or slowing them down, cropping in or out, mirroring them — along with CapCut memes, "dear algorithm, connect me with" reels, and B-roll or plain text reels featuring quotes, hot takes, one-line surprising tips, or text on a window. He finishes with two formats that lean on audience participation: the "first impression" reel, where you ask people to be honest about what's wrong with your account or guess your follower count without looking, and the "seeing if the algorithm prefers this or that" test. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Ultimate Instagram Masterclass registration 👉 https://instaclubhub.com/ultimate-instagram-masterclass 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Make 150 Trial Reels for Instagram in 15 minutes using ChatGPT and Canva Watch: https://youtu.be/tyM-Ab7YFIY?si=vgH5btRvBZW99hxZ Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000745732873 Complete Guide To Growing On Instagram With Trial Reels Watch: https://youtu.be/GPfBBoroS-E?si=JjXzeu9hE8MVeKLm Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000736087646 Are Trial Reels The Easiest Way To Grow on Instagram? I Posted 100 in 24 Hours Watch: https://youtu.be/aU_T7evzIy0?si=Yenua77TZvuHlL4h Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000710411404 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
- 2 weeks ago25 min
How To Use Claude To Grow Your Instagram On Autopilot - 905
Brock Johnson has posted on Instagram for more than 1,800 consecutive days, and in this episode, he shares the exact AI system he wishes he had from day one. He breaks down his RAMP framework — Research, Assemble, Multiply, Process — and explains how to use Claude, Claude Code, and Claude Cowork to build an Instagram workflow that runs almost entirely on autopilot. The episode covers seven of the biggest content creation challenges: not knowing what to post, writing weak hooks, filming inefficiently, constantly task switching, ignoring carousels, failing to schedule content, and not understanding why posts succeed or fail. For each challenge, Brock demonstrates the automation he recommends, from generating weekly research summaries based on saved posts and favorite accounts, to testing scripts with a "would this make sense to a stranger?" filter, to using Claude as a virtual director that creates optimized shot lists for filming. He also explains how Canva templates combined with Claude Cowork can transform existing Reels into carousels, how Claude Cowork can automatically schedule posts in Metricool based on custom rules, and how his own system keeps more than 150 Instagram posts scheduled up to six months in advance. Toward the end of the episode, Brock shows how Claude Code can build dashboards that analyze content performance and uncover trends creators often miss. One of the biggest takeaways is that no coding experience is required. Instead of writing code, creators simply describe the workflow they want, and Claude Cowork handles the technical implementation. The episode wraps up with a challenge to build one automation using the RAMP framework, along with an invitation to Brock's end-of-July webinar series that teaches how to grow on Instagram in less than 15 minutes a day. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Ultimate Instagram Masterclass registration 👉 https://instaclubhub.com/ultimate-instagram-masterclass 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: This New AI Tool Will Revolutionize How You Use Instagram Watch: https://youtu.be/KL4leZax7nw?si=o0EacMPKywu7za7R Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000776104606 12 NEW Ways To Use Claude On Your Instagram In 2026 Watch: https://youtu.be/BEDQ84s3_u4?si=BIMLUisiljt_FNq8 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000775158042 Make Viral Instagram Reels Using Claude (Step By Step) Watch: https://youtu.be/9oFqIJX43H8?si=vhHRi5wqPZXePmeI Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000772790495 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
- 2 weeks ago16 min
This New AI Tool Will Revolutionize How You Use Instagram
In today's episode, Brock Johnson walks through a workflow built around Poppy AI that solves one of the most common bottlenecks in content creation — turning inspiration into action. Most creators scroll, save posts, and never do anything with them. This system changes that by automating the gap between finding content you like and actually producing your own version of it.The workflow starts with saving posts to a Google Sheet via an iOS shortcut, which Claude then pipes into Poppy AI daily. From there, Poppy extracts the reusable elements from each saved post — the format, hook, style, and script structure — and drafts a version tailored to your niche. You review, approve, and refine before filming and editing. Your taste stays in the loop; the bottleneck gets removed. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🧐 Checkout Poppy AI 👉https://brockjohnson.getpoppy.ai/ 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: 12 NEW Ways To Use Claude On Your Instagram In 2026 Watch: https://youtu.be/BEDQ84s3_u4?si=BIMLUisiljt_FNq8 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000775158042 Make Viral Instagram Reels Using Claude (Step By Step) Watch: https://youtu.be/9oFqIJX43H8?si=vhHRi5wqPZXePmeI Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000772790495 The Biggest Dangers of Using AI For Your Personal Brand Watch: https://youtu.be/F09L-gyQAjA?si=Nz5-Db7-56t8EJjx Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000768379508 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
- 3 weeks ago24 min
12 NEW Ways To Use Claude On Your Instagram In 2026 - 903
In today's episode, Brock Johnson covers 12 ways to use Claude as a practical tool inside your Instagram workflow in 2026. These aren't generic AI tips — each one is built around a specific, recurring task that most creators either avoid or spend too much time on, from comment management and trend adaptation to content repurposing and collab outreach. Brock walks through each use case in detail, including using Claude to mine your saved posts for content patterns, generating Story engagement prompts before a feed post drops, tracking which past Reels are due for a repost, drafting comment replies in your voice, translating trending formats into your niche, splitting long-form ideas into carousel slides, organizing ideas and files, building batch day prep sheets, and drafting personalized collab pitches. If you're already using Claude for writing, this episode is about putting it to work deeper inside your content system. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Make Viral Instagram Reels Using Claude (Step By Step) Watch: https://youtu.be/9oFqIJX43H8?si=vhHRi5wqPZXePmeI Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000772790495 8 VIRAL Instagram Carousel Ideas to Boost Views and Followers Watch: https://youtu.be/mV2nSkB-9-g?si=UgDIlwfAfWwBXhZU Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000756742349 The Biggest Dangers of Using AI For Your Personal Brand Watch: https://youtu.be/F09L-gyQAjA?si=3WwBGMuPE9NeqLIE Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000768379508 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
- Jun 29, 202620 min
Make These 9 Viral Instagram Post Ideas for 2026 - NO REELS - 902
In today’s episode, Brock Johnson shares 9 Instagram carousel ideas that can help boost your views and grow your followers in 2026. He’ll show how to create high-performing carousel posts that not only capture your audience’s attention but also encourage interaction and sharing. Brock will walk you through strategies for using carousels to increase engagement, boost visibility, and take advantage of Instagram’s algorithm. Whether you’re looking to diversify your content or create posts that convert, these creative carousel ideas will help you achieve your growth goals on Instagram. If you’re ready to level up your Instagram content strategy, this episode provides actionable tips to help you maximize your carousel posts. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🚨 Check Out the Viral Carousels Webinar: https://stan.store/Brock11Johnson/p/the-secret-to-growing-on-instagram-without-reels 🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm Watch: https://youtu.be/3_rL_E88x-k?si=xOsc2PYjPkHbj1fG Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773715986 Give Me 23 Minutes, I Guarantee I Will Blow Up Your Instagram Watch: https://youtu.be/O_rsTEiUSrU?si=63qVRU2a9-8MSfon https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000767212075 8 NEW Instagram Carousel Ideas To Get More Followers Watch: https://youtu.be/ulebPxBw8Uw?si=3-RdH9nb1bm5OMYk https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000733676705 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
- Jun 22, 202621 min
How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm - 901
In today's episode, Brock Johnson breaks down the real driver behind Instagram's algorithm: shares. While most creators focus on likes and comments, shares — what Adam Mosseri calls "sends per reach" — generate significantly more reach per interaction than any other engagement type. He covers the data behind why shares matter, including figures from an Insta Club study comparing the reach value of each engagement type, and explain what a share actually represents at a human level.From there, Brock walks through the five types of shareable content using the SHARE framework — Simple, Hook-driven, Authentic, Relatable, and Entertaining — and then go deeper into five specific content categories that consistently drive shares: motivational, call-to-arms, relatable, controversial, and timely content. He also covers why purely educational content tends to get saved rather than shared, and concludes with two practical tips for making any piece of content more shareable, including why telling your audience to share — and giving them a reason — is one of the most underused tactics on the platform. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just $7! https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch: https://youtu.be/pWNDkFuV0RY?si=HrPrVxvb6foURtvw Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 Honest Advice for Business Owners on Instagram | Watch This if You Want to Start in 2026 Watch: https://youtu.be/oPCnHa6WWdg?si=uKjE4V5JVfDyrc_Y https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773253992 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
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About Build Your Tribe | Grow Your Business with Social Media
Whether you're a seasoned entrepreneur or desperate to quit your day job, this show has you covered. Hosts Chalene and Brock Johnson bring both perspectives—whether your goal is to earn extra income on the side, or take the growth of your online business to the next level. Get top tips to build social media, grow your email list, develop digital marketing strategies, boost automated sales, and create additional streams of income on a limited budget. Learn to share your story and convert followers into loyal customers with New York Times Best Selling Author, Business Coach, and Serial Entrepreneur Chalene Johnson and her son Brock Johnson, Part-Time Entrepreneur, Speaker, and Story-Telling Strategist. Enjoy expert guest interviews and quick episodes with actionable steps. Whether you're a business owner, aspiring entrepreneur, or someone who just wants to make extra money on the side, this is your show!
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