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Call Her Creator with Katelyn Rhoades: Daily Summaries Delivered
by Katelyn Rhoades
Call Her Creator is a podcast for ambitious women who want more influence, more income, and more opportunity — and are ready to use social media as the tool to get there. Hosted by Katelyn Rhoades, founder of Enfluence Marketing Studio, Call Her Creator breaks down how to grow visibility, confidence, and income using proven social media and digital marketing strategies built over more than a decade in business. What started as a podcast has become a lifestyle and a movement for women who know they are meant for more and are done waiting for permission to go after it. Each episode blends real-world marketing strategy with honest conversations about visibility, identity, and growth. You’ll hear practical guidance on social media marketing, Instagram strategy, content creation, monetization, digital products, online business models, and personal branding — alongside unfiltered discussions about becoming visible, saying the thing, starting the business, and making money without apologizing for wanting it. This podcast is rooted in action, not hype. There’s no fluff, no overnight-success promises, and no generic advice. Everything shared is based on lived experience from building a multi–six-figure business through social media, content, and digital offers. Call Her Creator teaches you how to use the tools available to you right now to create momentum, confidence, and real opportunity. Inside the show, you’ll learn how to: • Grow your visibility and influence on social media in a way that actually converts • Turn content into income through digital products, services, and scalable offers • Build a personal brand that attracts opportunities, clients, and revenue • Create content that feels aligned, confident, and authentic to you • Navigate the creator economy with clarity and realistic expectations • Show up consistently online without burning out or shrinking yourself Call Her Creator is for women who feel the pull toward something more — more growth, more freedom, more impact — and are ready to build it out loud, in public. It’s for creators, entrepreneurs, and business owners who want to stop overthinking and start taking aligned action using social media as leverage. If you’re ready to expand your visibility, build confidence through action, and create income doing work that feels like you, you’re in the right place.
Latest Episodes
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- 4 days ago52 min
How to Build a Multi-Million-Dollar Business on Your Own Terms with Kat Norton
Are you building the business you want, or are you chasing the version of success everyone else is telling you to want? In this episode, I sit down with Kat Norton, a.k.a. Miss Excel, to break down how to grow a business without letting burnout, limiting beliefs, or being the bottleneck hold you back. We talk about how to turn an audience into a real revenue-generating business, recognize when a successful strategy is no longer sustainable, use nervous system work to feel safer taking bigger steps, and multiply what’s already working instead of constantly starting from scratch. We also talk about energy leaks, confidence reps, scaling with webinars and evergreen funnels, and knowing when to stop copying someone else’s business model. Get ready to rethink what’s holding you back, create your next level on your own terms, and build a business that supports the life you want. Thank you to my sponsors: Shopify: Launch your business before Black Friday. Go to http://shopify.com/chc to start your free trial. Upwork: Visit upwork.com to connect with top talent ready to help your business grow. Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns. FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to FreshBooks.com/podcast to get started. In this episode, you will learn: 00:00 Meet Kat Norton, a.k.a. Miss Excel. 05:00 The mindset shifts that can help you stop holding yourself back. 08:30 How personal growth can change what you believe is possible for your future. 11:00 How to turn audience growth into a business with a clear path to revenue. 15:00 What are the warning signs that a successful strategy is no longer sustainable? 18:00 When walking away from a major revenue stream can be the right move. 20:15 How nervous system work can help you feel safe taking bigger steps. 22:00 What is a quantum leap? 23:45 What energy leaks may be holding your growth back? 26:30 How to multiply what’s already working instead of relying on linear growth. 30:45 The 3 shifts behind a major business breakthrough. 33:00 The “nervous system Olympics” approach to building confidence. 36:00 Ways to turn content into a system that grows your audience and email list. 39:00 How to build a business that gives you more freedom. 42:45 What mindset and breathwork practices can support your next level? 46:30 What letting go of old versions of yourself can make possible. Resources + Links Grab The Visibility Vault™ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Kat on IG: @miss.excel
- 6 days ago35 min
199. Why Your Next Level Might Require Less, Not More
Are you really ready for more, or are you letting “bigger” decide what comes next? In this episode, I’m sharing the biggest realization I brought home from Unbound in Boston and the 3 shifts I’m making as I enter my next season. I’m talking about why I’m changing my scorecard, why sometimes your next level means removing rather than adding, how to create more leverage from what you’ve already built, and why you don’t need more content when what you really need is better content. Get ready to rethink your next level and make sure it supports the life and business you want to have. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: http://shopify.com/chc The live selling marketplace: Whatnot. Check it out here: http://whatnot.com// The essential toolkit for telling better storiesStoryblocks: http://www.storyblocks.com/chc Quince: http://quince.com/chc ShipStation: 60 days free using code: CHC http://ShipStation.com Brevo- Get 50% off: http://brevo.com/creator In this episode, you will learn: 00:00 Why reaching your goals can still leave you feeling like you need to do more. 02:45 What can returning to where you started teach you about how far you've come? 05:30 How can stepping into an unfamiliar role expand your confidence? 07:00 What meeting successful people behind the scenes can teach you about success. 09:30 Why investing in experiences with your team can be worth it. 11:15 How normalizing extraordinary experiences keeps you from enjoying what you’ve built. 12:45 Why a successful business can still leave you constantly looking for something to fix. 15:15 How to change the scorecard you use to measure success. 18:30 How can you use leverage to get more from what you’ve already built? 21:30 The exercise that can help you identify what to delegate. 23:15 How to define what “better” actually looks like for your life and business. 25:45 3 questions to help you decide what you want more of, less of, and better. 29:00 Why you don’t need more content, but better content that actually works for your business. Resources + Links Grab The Visibility Vault™ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator
- 1 weeks ago53 min
198. How to Build Your First Million-Dollar Business From Scratch with Maria Hatzistefanis
What does it really take to build your first million when there’s no overnight success story to follow? In this episode, I sit down with Maria Hatzistefanis, founder of Rodial, to break down how to identify the right gaps in your business before you scale, when to hire and who to hire, and why your first million may take longer than you expect. Maria shares how she built Rodial from scratch, turned Snake Serum into a breakout product, and used a Kylie Jenner connection to drive US growth with the Kardashian family. We also talk about influencer marketing, taking smarter risks, learning from major business mistakes, and what it really takes to keep growing when the hype fades. Tune in for lessons that can help you build, scale, and grow your business toward that first million. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: http://shopify.com/chc The live selling marketplace: Whatnot. Check it out here: http://whatnot.com// The essential toolkit for telling better storiesStoryblocks: http://www.storyblocks.com/chc Quince: http://quince.com/chc ShipStation: 60 days free using code: CHC http://ShipStation.com Brevo- Get 50% off: http://brevo.com/creator In this episode, you will learn: 00:00 Meet Maria Hatzistefanis, founder of Rodial. 05:30 What losing your job can teach you about finding your next opportunity. 11:45 How to spot a gap in the market and create a product people need. 13:15 Ways to get your product into stores and build credibility when nobody knows your brand. 17:30 How to know when your business is ready to expand into new markets. 21:15 What to do when you freeze during a high-stakes business conversation. 25:15 The branding decision that turned Rodial's Snake Serum into a viral sensation. 30:30 How Kylie Jenner and the Kardashian family helped Rodial grow in the US. 34:00 What has changed about influencer marketing? 37:00 How long did it take Maria to reach her first million in sales? 40:45 The major financial mistake that taught Maria how to take smarter risks. 42:45 Maria's advice for women going through a difficult season in business. 44:45 How appearing on Dragons' Den helped grow Maria's visibility and business profile. 47:15 The book to read when you're ready to build your first million. Resources + Links Get your copy of Maria’s new book, How to Make Your First Million HERE! Check out Maria's first book, How to be an Overnight Success HERE! Learn more about Rodial HERE! Grab The Visibility Vault™ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Maria on IG: @mrsrodial
- 1 weeks ago50 min
197. How to Build a 10M+ Follower Brand with PlantYou Founder Carleigh Bodrug
How do you build a brand with more than 10 million followers? PlantYou founder and New York Times bestselling author Carleigh Bodrug shares the content strategy that helped her turn a simple Instagram account into a massive online community and global brand. We talk Instagram growth, creating repeatable content formats, analyzing what works, increasing Reel retention, building an email list, monetizing your audience, and why your first posts are supposed to be cringey. If you’re a creator or entrepreneur trying to grow your personal brand on social media, this episode is your masterclass in creating content people actually want to follow. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: http://shopify.com/chc The live selling marketplace: Whatnot. Check it out here: http://whatnot.com// The essential toolkit for telling better storiesStoryblocks: http://www.storyblocks.com/chc Quince: http://quince.com/chc ShipStation: 60 days free using code: CHC http://ShipStation.com Brevo- Get 50% off: http://brevo.com/creator In this episode, you will learn: 00:00 Meet Carleigh Bodrug, CEO and founder of PlantYou. 04:30 How documenting your journey can become the foundation of a recognizable brand. 08:00 Why creating before you feel confident is the fastest way to build your skills. 11:30 The content you almost never post can sometimes perform the best. 14:15 How a content format can become a signature people recognize. 18:30 Ways to use analytics to decide what content to repeat. 21:45 When to delete, re-edit, and repost a Reel that isn't performing. 22:45 Tips to use visual, text, and talking hooks to keep people watching. 25:30 How to turn social media followers into a deeper relationship with your audience. 27:45 How audience feedback can guide your content strategy and product ideas. 30:00 How Carleigh turned a $7.99 meal plan into a full-time business. 33:00 Why you can start monetizing before you have a massive audience. 37:00 Which content channels can help you sell during a launch. 37:45 Ways freebies and lead magnets can grow your email list. 38:45 How to create products that solve your audience's real-life needs. 41:30 How to create boundaries when you genuinely love your work. 43:15 What to focus on during your first 60 days of building an Instagram brand. Resources + Links Get PlantYou Quickies and grab the freebies HERE! Learn more about PlantYou HERE! Grab The Visibility Vault™ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Carleigh on IG: @plantyou
- 2 weeks ago58 min
195. How to Build a Business People Remember, Trust & Buy From with Pat Flynn & Liz Wilcox
What actually happens when more people know your name? In this episode, I sit down with Pat Flynn, founder of Smart Passive Income, and Liz Wilcox, email marketing expert and new owner of SPI, to talk about what visibility does for a business, why the right audience matters more than a massive audience, and how to build a business that thrives beyond its founder. We talk about starting with almost nothing, why connections can matter more than cash, what Liz learned from being watched by millions on Survivor, and the surprising ways massive visibility can help and hurt your business. Get ready to rethink visibility, community, and what it really takes to build a business that lasts. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: http://shopify.com/chc The live selling marketplace: Whatnot. Check it out here: http://whatnot.com// The essential toolkit for telling better storiesStoryblocks: http://www.storyblocks.com/chc Quince: http://quince.com/chc ShipStation: 60 days free using code: CHC http://ShipStation.com Brevo- Get 50% off: http://brevo.com/creator In this episode, you will learn: 00:00 Does visibility mean more money, customers, and opportunities? 02:45 How Pat built Smart Passive Income after getting laid off. 05:30 How Liz turned an RV travel blog into a profitable online business. 11:00 Do you really need money to start an online business? 14:00 Why the right connections are more valuable than having more money. 18:45 Did Survivor actually grow Liz’s business? 22:30 What should you consider before selling or handing off your business? 28:00 What happens when you're too close to your business to think about selling it? 32:15 Why you don’t need a massive audience to become the go-to person in your niche. 35:00 How to bring someone new into your business without losing what makes your brand special. 39:15 Tips to create an engaged community instead of just another membership. 43:00 What makes a community different from a membership? 45:30 Ways to create offers that get people to take action. 48:15 What would you do if you had to start your business from scratch? Resources + Links Learn more about Smart Passive Income HERE! Explore the Superfan System HERE! Grab The Visibility Vault™ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Pat Flynn on IG: @patflynn Liz Wilcox on IG: @thelizwilcox
- 2 weeks ago47 min
194. Open Your Big Mouth: How to Become the Person Everyone Thinks of First with Taylor de la Fuente
Are you watering yourself down because you're afraid of what people will think? In this episode, I sit down with Taylor de la Fuente, founder of Bigmouth Copy, to talk about how to find your unique point of view, create thought leadership, and become known for something people actually remember. Taylor shares how she helps business owners turn their ideas and opinions into messaging that stands out, plus why being “vanilla” makes you forgettable and how to find the topics you should keep talking about. Tune in to learn how to stop hiding, get brave, and open your big mouth. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: http://shopify.com/chc The live selling marketplace: Whatnot. Check it out here: http://whatnot.com// The essential toolkit for telling better storiesStoryblocks: http://www.storyblocks.com/chc Quince: http://quince.com/chc ShipStation: 60 days free using code: CHC http://ShipStation.com Brevo- Get 50% off: http://brevo.com/creator In this episode, you will learn: 00:00 Meet Taylor de la Fuente, the big mouth behind Big Mouth Copy. 05:30 Taylor’s top tip to help you overcome writer's block. 08:30 What should you look for when using AI to help write your content? 10:30 Why you need a strong point of view to build a memorable business. 14:30 What is the difference between good content and thought leadership? 16:45 How going against the industry standard can help you find your unique point of view. 21:15 What to remember when you think you have nothing interesting to say. 23:45 How can you find the topics you should keep talking about? 26:45 How to identify the disruptors and opinions that can shape your thought leadership. 29:45 What content format works best for sharing thought leadership? 32:45 How to use carousels and calls to action to turn content into conversions. 36:15 What business owners need to stop doing online. 39:00 Taylor's thought leadership prompt to help you open your big mouth this week. 40:00 How to work with Taylor and find your own “special sauce.” Resources + Links Get Taylor's FREE “Special Sauce” questions to help you uncover what makes you different and identify your thought leadership HERE! Learn more about Taylor and Bigmouth Copy HERE! Grab The Visibility Vault™ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Taylor on IG: @bigmouthcopy
- 3 weeks ago44 min
193. How to Build a Personal Brand Without Showing Your Face Every Day
Think you have to constantly be on camera to build a personal brand? In this episode, I’m breaking down why your personal brand is not your face, your content format, or how entertaining you are. It’s the ideas, expertise, stories, and perspectives people associate with your name. I’m sharing how to choose sustainable formats that support your expertise, package one core idea in multiple ways, create content that drives business results, and stop feeding the content machine just for the sake of posting. Tune in to learn how to stop performing for the algorithm, package your expertise in a way people remember, and build a personal brand around what you want to be known for. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: http://shopify.com/chc The live selling marketplace: Whatnot. Check it out here: http://whatnot.com// The essential toolkit for telling better storiesStoryblocks: http://www.storyblocks.com/chc Quince: http://quince.com/chc ShipStation: 60 days free using code: CHC http://ShipStation.com Brevo- Get 50% off: http://brevo.com/creator In this episode, you will learn: 00:00 Visibility without expertise can make you popular but not profitable. 02:00 How carousels helped me reach millions without relying primarily on video. 03:45 A look inside the Visibility Vault and its customizable Canva templates. 04:45 The moment I realized I was treating visibility like a performance. 08:30 Do you really need video to become known online? 11:15 The packaging problem that makes great expertise look forgettable online. 13:00 Why repeating your core ideas is what makes your personal brand recognizable. 15:30 What do you want people to say about you when you're not in the room? 18:00 The Visual Hook Story Action framework for creating stronger carousels. 20:30 What happened when my agency packaged Lori Harder's expertise for Instagram. 24:45 Why you shouldn't build your entire content strategy around a format you hate. 28:00 Virality, visibility, and being remembered are not the same thing. 33:00 What do you actually want people to know you for? 35:45 How one core idea can generate 25+ content posts. Resources + Links Grab The Visibility Vault™ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator
- 3 weeks ago50 min
192. How Rebecca Minkoff Built an Iconic Fashion Brand From the Ground Up
What does it take to build a successful brand while navigating pivots, setbacks, and the pressure to keep growing? In this episode, I sit down with Rebecca Minkoff, founder and designer of Rebecca Minkoff and co-founder of Female Founder Collective, to talk about the lessons behind building an iconic brand, knowing when to pivot, and creating products people want. Rebecca shares the story of how Jenna Elfman helped turn one of her shirts into a must-have and the lessons she learned about following customer demand. We also dive into the common struggles women founders face and how to stay resilient through the highs and lows of entrepreneurship. Tune in to learn how to build, adapt, and keep moving forward through every stage of your business and life. Thank you to my sponsors: Launch your business with Shopify. Start your one-dollar-per-month trial here: http://shopify.com/chc The live selling marketplace: Whatnot. Check it out here: http://whatnot.com// The essential toolkit for telling better storiesStoryblocks: http://www.storyblocks.com/chc Quince: http://quince.com/chc ShipStation: 60 days free using code: CHC http://ShipStation.com Brevo- Get 50% off: http://brevo.com/creator In this episode, you will learn: 00:00 Meet Rebecca Minkoff, founder and designer of Rebecca Minkoff and co-founder of Female Founder Collective. 05:00 How do you know when it’s time to pivot and change the direction of your life? 09:45 How Jenna Elfman helped turn Rebecca Minkoff’s shirt into a must-have. 13:00 Why your network is one of the most important things you can build. 14:00 What people often misunderstand about building a successful brand. 16:45 How can you use customer demand to create products people want? 22:45 Why unglamorous work can prepare you for opportunities you never expected. 25:15 What happens when a major opportunity doesn't go as planned? 31:15 Why women founders need more support, resources, and community. 34:15 What are the most common struggles women founders face when building a business? 36:00 How Rebecca protects her boundaries while building a business and raising four children. 38:45 Does success cost you too much? 40:00 The business rule Rebecca Minkoff will never break. Resources + Links Listen to Rebecca’s podcast, “Superwomen with Rebecca Minkoff” HERE Learn more about Rebecca Minkoff and shop her latest handbags HERE Learn more about the Female Founder Collective and apply for an upcoming cohort HERE Grab The Visibility Vault™ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here! Follow Katelyn on IG: @thekatelynrhoades Call Her Creator on IG: @callhercreator Rebecca on IG: @rebeccaminkoff
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About Call Her Creator with Katelyn Rhoades
Call Her Creator is a podcast for ambitious women who want more influence, more income, and more opportunity — and are ready to use social media as the tool to get there. Hosted by Katelyn Rhoades, founder of Enfluence Marketing Studio, Call Her Creator breaks down how to grow visibility, confidence, and income using proven social media and digital marketing strategies built over more than a decade in business. What started as a podcast has become a lifestyle and a movement for women who know they are meant for more and are done waiting for permission to go after it. Each episode blends real-world marketing strategy with honest conversations about visibility, identity, and growth. You’ll hear practical guidance on social media marketing, Instagram strategy, content creation, monetization, digital products, online business models, and personal branding — alongside unfiltered discussions about becoming visible, saying the thing, starting the business, and making money without apologizing for wanting it. This podcast is rooted in action, not hype. There’s no fluff, no overnight-success promises, and no generic advice. Everything shared is based on lived experience from building a multi–six-figure business through social media, content, and digital offers. Call Her Creator teaches you how to use the tools available to you right now to create momentum, confidence, and real opportunity. Inside the show, you’ll learn how to: • Grow your visibility and influence on social media in a way that actually converts • Turn content into income through digital products, services, and scalable offers • Build a personal brand that attracts opportunities, clients, and revenue • Create content that feels aligned, confident, and authentic to you • Navigate the creator economy with clarity and realistic expectations • Show up consistently online without burning out or shrinking yourself Call Her Creator is for women who feel the pull toward something more — more growth, more freedom, more impact — and are ready to build it out loud, in public. It’s for creators, entrepreneurs, and business owners who want to stop overthinking and start taking aligned action using social media as leverage. If you’re ready to expand your visibility, build confidence through action, and create income doing work that feels like you, you’re in the right place.
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