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Care to CEO: Daily Summaries Delivered
by TopHealth Media
The only podcast built for underdog entrepreneurs, everyday people, and caregivers who want to build their own care-based business (Group Homes, Home Care, Foster Care, Behavioral Health Housing, Veteran Housing, etc.) without a trust fund or a fancy degree.This show is hosted by Crystal Smith, a former CNA turned CEO & City Councilwoman, who shares the real, unfiltered, from-the-trenches playbook, helping you focus on the transformation journey from being an overworked and underpaid worker to becoming CEO and business owner — just like Crystal did — with tactical steps, mindset shifts, mentorship, and hard truths.
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- 3 weeks ago28 min
Building Strong Backend Systems for Sustainable Service Business Growth
Welcome back to Care to CEO! In this episode, we dig into one of the least glamorous but most vital aspects of scaling a business: building a rock-solid backend infrastructure. Crystal Smith pulls back the curtain on what really goes on behind the scenes as service businesses grow. From the outside, expansion might look like more clients, more revenue, and more excitement, but internally, unchecked growth can quickly reveal cracks: broken communication, duplicated work, operational chaos, and...
- Apr 16, 202632 min
Home Care Is Just the Beginning: Expanding Your Business Beyond the Basics
Welcome back to Care to CEO, the podcast where we break down what it really takes to build, grow, and scale a care-based business from the ground up. In today’s episode, we’re challenging everything you think you know about home care. Home care isn’t the end goal; it’s just the entry point. Crystal Smith shares her personal journey of starting hands-on in the care industry and realizing that running a home care agency is only the foundation for an entire healthcare ecosystem. She discus...
- Mar 25, 202623 min
Building Systems That Let Service Businesses Thrive Beyond the Founder
Welcome back to another episode of Care to CEO, the podcast where we dig deep into what it truly takes to scale a service-based business while staying true to your mission and values. In today’s episode, host Crystal Smith tackles one of the toughest transitions every founder faces: stepping back from personally handling every aspect of client care. Crystal unpacks why letting go of day-to-day service delivery is so emotionally charged, especially in the care industry, where client trust is e...
- Mar 12, 202622 min
Leading Under Pressure: How Home Care Bosses Handle Underrated and Overlooked Roles
Welcome back to Care to CEO! In this episode, host Crystal Smith is joined by her business partner, Latanya Billings, a seasoned business consultant, and her sister Gracie Dillard, who serves as operations manager. Together, they pull back the curtain on what it’s really like to be at the helm of a home care agency and highlight the unique challenges faced by those who transition from hands-on caregiving into executive leadership. The conversation dives deep into the realities of being undere...
- Feb 28, 202644 min
Earned Authority: How Crystal Smith Leads Her Business, Family, and Community
Welcome back to Season 2 of “Care to CEO”! This season is all about earned leadership, integration, and transformation, and Crystal Smith’s journey is a masterclass in building, scaling, and leading a care-based business from the ground up. She is a powerhouse who’s grown from humble beginnings as a caregiver and CNA to a respected CEO and city councilwoman. Get ready to dive deep as Crystal Smith shares candid stories about turning responsibility into strategy, the behind-the-scenes sacrific...
- Feb 11, 202629 min
Why Letting Go Is the Key to Service Business Growth
Welcome to Season 2 of Care to CEO! In this episode, Crystal Smith, CEO and former city councilwoman, kicks off the season with an honest conversation about the essential shift every service-based founder needs to make: stepping out of the weeds and embracing the true role of a CEO. This isn't just about "doing less", it's about leading differently, building systems, and empowering your business to grow beyond you. Crystal Smith opens up about the emotional challenges of letting go, moving fr...
- Jan 14, 202629 min
Real Estate Power Moves for Care Business Owners: Avoiding Pitfalls and Building Wealth
Welcome back to Care to CEO! In this powerful season finale, Crystal Smith dives into one of the most critical and challenging aspects of running a care-based business: real estate. Whether you’re just starting out or looking to expand, this episode is packed with wisdom and hard-earned lessons on everything from choosing the right property and navigating leases to building real wealth and protecting yourself from common traps. Crystal Smith shares her personal journey, including the costly m...
- Dec 18, 202530 min
Building a Healthcare Empire Together: Marriage, Entrepreneurship, and Lessons from Care to CEO
Welcome to episode 12 of Care to CEO! In this heartfelt and inspiring episode, Crystal Smith and her husband, Ryan Smith, pull back the curtain on what it's really like to build a healthcare business and a life together as a married couple. The duo dives into their journey from chaos to structure, navigating the highs and lows of entrepreneurship and the unique challenges of balancing work, family, and faith. You'll hear candid stories about taking leaps of faith, overcoming business disagree...
About Care to CEO
The only podcast built for underdog entrepreneurs, everyday people, and caregivers who want to build their own care-based business (Group Homes, Home Care, Foster Care, Behavioral Health Housing, Veteran Housing, etc.) without a trust fund or a fancy degree.This show is hosted by Crystal Smith, a former CNA turned CEO & City Councilwoman, who shares the real, unfiltered, from-the-trenches playbook, helping you focus on the transformation journey from being an overworked and underpaid worker to becoming CEO and business owner — just like Crystal did — with tactical steps, mindset shifts, mentorship, and hard truths.
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Frequently Asked Questions
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How often does Care to CEO release new episodes?
Care to CEO publishes monthly. Our AI generates a summary within hours of each new episode.
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Care to CEO covers topics including Education, Business, Entrepreneurship, Fitness, Health & Fitness, Alternative, Self-Improvement. Our AI identifies the specific themes in each episode and highlights what matters most to you.
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