
Welcome to Season 2 of Care to CEO! In this episode, Crystal Smith, CEO and former city councilwoman, kicks off the season with an honest conversation about the essential shift every service-based founder needs to make: stepping out of the weeds and embracing the true role of a CEO. This isn't just about "doing less", it's about leading differently, building systems, and empowering your business to grow beyond you. Crystal Smith opens up about the emotional challenges of letting go, moving fr...
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Building Strong Backend Systems for Sustainable Service Business Growth

Home Care Is Just the Beginning: Expanding Your Business Beyond the Basics

Building Systems That Let Service Businesses Thrive Beyond the Founder

Leading Under Pressure: How Home Care Bosses Handle Underrated and Overlooked Roles
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