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by Rob D. Willis
Most leaders know storytelling matters. But can stories actually be strategic? On Chief Story Officer we talk to executives and thought leaders who know that the right story at the right time can shift strategy, align teams and transform businesses. Hosted by Rob D. Willis, a strategic story producer who's helped leaders at HelloFresh, Babbel, and Raisin craft compelling stories that make strategies stick, so teams live it and clients feel it. What You'll Discover: 🎯 Real world examples of stories shifting team direction, clarifying strategy or closing deals. 🧠 Strategic frameworks to think about storytelling as part of business strategy ⚡ Practical takeaways you can use in your next meeting, pitch, or all-hands 🎙️ Diverse perspectives from CEOs, strategists, and operators who've cracked the code on strategic storytelling This isn't about crafting perfect presentations or learning narrative tricks. It's about understanding how stories shape decisions, drive alignment, and create measurable business impact. Who This Is For: Chief Story Officer is built for executives, senior leaders, and strategic thinkers who know that communication is more than a soft skill. If you're responsible for: 📊 Leading teams through change and uncertainty 🎯 Communicating vision and strategy across your organisation 🤝 Building buy-in for complex initiatives 💡 Translating technical ideas into compelling direction ✨ Creating alignment where there's confusion ...then this podcast will sharpen how you lead through communication. About Your Host: Rob D. Willis is a strategic story producer who's been helping executives communicate ideas that matter since 2018. He's delivered 3,000+ presentations to 100,000 people across six continents, working with HelloFresh, Babbel, and Raisin to transform how they tell their stories. Before focusing on executive storytelling, Rob spent years as a Berlin tour guide and music producer—two disciplines that taught him what makes messages memorable and impossible to ignore. The Format: ⏱️ 30 minutes per episode 💬 Conversational and story-driven style 🎯 Focused on extracting specific lessons that made communication work in high-stakes moments
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- 1 weeks ago43 min
Storyworthy Habits: Matthew Dicks on Slowing Down Time and Finding Meaning
Matthew Dicks, author of Storyworthy & Stories Sell, joins the show to share the origin of "Homework for Life" and why most people erase the best moments of their own lives without realising it.In this episode, we delve into the power of personal storytelling in business, why a single rehearsed narrative won't cut it, and how the right story can make time slow down, bring teams together, and turn any moment no matter how ordinary into something unforgettable.Matthew Dicks shares the origins of his celebrated “Homework for Life” practice, the surprising secrets behind his storytelling spreadsheet, and how authentic stories told through your personal lens outperform anything scripted. You’ll hear how creating a culture of storytelling can unlock hidden memories, reveal what your company truly stands for, and move people to action.You’ll walk away with a simple daily habit to harvest story-worthy moments, practical tips for finding your best material, and the mindset shift that will help you capture, craft, and share stories that actually land wherever you happen to be.KEY TOPICSThe origins of Homework for Life and how it solves the problem of running out of stories to tell 01:39How daily story journaling changes your relationship with time and helps reclaim lost memories 06:14Why business storytelling requires personal stories and constant "reps" to build trust and connection 13:01The crucial difference between reporting and storytelling: structuring customer stories around change, not events 24:39Building a storytelling culture—why authentic, personal delivery always beats company speak 28:40GUEST BIO & LINKSMatthew Dicks is an author, renowned storyteller, and the man behind "Homework for Life," the habit-forming exercise recommended by leaders and experts worldwide. A 10-time Moth GrandSLAM champion with 64 Story Slam wins, Matthew Dicks spent 27 years as an elementary school teacher while quietly becoming one of the world’s most decorated storytellers. He now teaches the craft at Amazon, Google, Salesforce, Harvard, Yale, MIT, and the World Bank, helping people at every level unlock storyworthy moments from daily life. His books include Storyworthy & Stories Sell, and his work reveals how storytelling can slow down time, build connection, and transform businesses.Connect with Matthew Dicks:Website: https://matthewdicks.com/speaking/LinkedIn: https://www.linkedin.com/in/matthew-dicks-storyworthy/ABOUT THE SHOWChief Story Officer is a podcast about how stories drive strategy, not just communication. Host Rob D. Willis talks with executives and thought leaders about the moments where the right message changed everything.Real stories. Real impact. Every two weeks.CONNECT WITH ROBWant frameworks for strategic storytelling? Download the free guide: "5 Ways to Make People Care About Your Strategy"→ subscribepage.io/robdwillisConnect with Rob:Website: robdwillis.com LinkedIn: linkedin.com/in/robdwillis Instagram: @robdwillis TikTok: @robdwillisSubscribe to Chief Story Officer wherever you listen to podcasts.
- 3 weeks ago32 min
Controlling Your Online Narrative: Jason Barnard on Storytelling for Google and AI
Jason Barnard, founder of Kalicube and inventor of the Kalicube Framework, joins the show to reveal why the story machines repeat about you online rarely matches the story you want to tell and how to fix it.In this episode, we dive into the little-known world of storytelling for machines, why the first audience for your personal brand is no longer a person, but AI. From entity homes and online ambiguity to how Google or ChatGPT decides which “you” to present, Rob and Jason unpack the new rules for making your narrative machine-readable.Jason Barnard reveals how leaders can wrangle their sprawling digital histories, reframe their “blue dog moments,” and strategically manage their multifaceted stories so AI lands on the right headline. He shares practical frameworks for clarifying your message, structuring your About page, and turning corroboration into your secret weapon.Listen in and you’ll discover why third-person bios matter, how to spot and fix narrative drift, and a step-by-step action plan that puts you, not the algorithm, in the driver’s seat. If you want the strategy behind being known for what you choose, this one’s essential.KEY TOPICSWhy your online narrative is only as strong as its consistency across every platform [00:09]Building an "entity home" to guide AI's understanding of who you are and what you do [02:28]The three-part process: claim, corroboration, and proof for strengthening your digital reputation [20:46]How to reframe past careers so they support your current story (and avoid becoming "the blue dog") [26:36]The first step for every leader: secure your own domain and create an About page that aligns your story [30:16]GUEST BIO & LINKSJason Barnard is an entrepreneur, keynote speaker, author, and award-winning digital marketing innovator. Known as the "Brand SERP guy", he coined the term "Answer Engine Optimisation" in 2017 and now leads a platform that tracks 25 billion data points across 73 million brand profiles. With over 14 years’ experience in shaping how AI understands and repeats personal brands, he helps entrepreneurs and businesses control their narrative across the web so Google and ChatGPT get it right, every time.Connect with Jason Barnard:Website: https://kalicube.com/LinkedIn: https://www.linkedin.com/in/jasonmbarnard/Free AI Audit: https://diagnosis.kalicube.pro/ABOUT THE SHOWChief Story Officer is a podcast about how stories drive strategy, not just communication. Host Rob D. Willis talks with executives and thought leaders about the moments where the right message changed everything.Real stories. Real impact. Every two weeks.CONNECT WITH ROBWant frameworks for strategic storytelling? Download the free guide: "5 Ways to Make People Care About Your Strategy"→ subscribepage.io/robdwillisConnect with Rob:Website: robdwillis.com LinkedIn: linkedin.com/in/robdwillis Instagram: @robdwillis TikTok: @robdwillisSubscribe to Chief Story Officer wherever you listen to podcasts.
- Aug 28, 202635 min
Why Your Story Isn’t What Your Audience Hears with Kendall Haven
Kendall Haven, narrative influence architect and author of StoryProof and StorySmart, joins the show to uncover why it’s not the story you tell that matters, it’s the one your audience creates for themselves.In this episode, we dive into the science behind why the only story that matters is the one your audience builds in their own mind, and how the best communicators shift from speaker-centric to audience-centric storytelling. We break down the moments when words alone fail, and how unexpected interpretations can trigger reactions you never intended, whether you’re announcing a new strategy, persuading for change, or simply trying to get a process adopted.Kendall Haven reveals the eight levers you can pull to ensure your story lands focusing on character, motive, conflict, risk, and more, backed by decades of research with everyone from NASA to the World Bank. He shares his practical process for identifying your true target audience, unpicking their real blockers, and engineering stories that move them to action (or intentional inaction).You'll discover why emotion is the driver of influence, how to road-test your message with the "green VW" experiment, and a repeatable toolkit for ensuring your stories are remembered, not just heard.GUEST BIO & LINKSKendall Haven is a narrative influence architect, author, and distinguished visiting scholar at Stanford. For two decades, he’s led the research effort for the National Storytelling Association and the International Storytelling Center, and his books, StoryProof and StorySmart, gather evidence from 16 fields of science to prove that the human brain is physically wired for story. Trusted by organisations like NASA, the World Bank, Boeing, and Aramco, Kendall Haven designs stories that shape minds, shift behaviour, and make strategy stick.Connect with Guest’s Name:Website: https://www.kendallhaven.com/LinkedIn: https://www.linkedin.com/in/kendall-haven-7390b73/ABOUT THE SHOWChief Story Officer is a podcast about how stories drive strategy, not just communication. Host Rob D. Willis talks with executives and thought leaders about the moments where the right message changed everything.Real stories. Real impact. Every two weeks.CONNECT WITH ROBWant frameworks for strategic storytelling? Download the free guide: "5 Ways to Make People Care About Your Strategy"→ subscribepage.io/robdwillisConnect with Rob:Website: robdwillis.com LinkedIn: linkedin.com/in/robdwillis Instagram: @robdwillis TikTok: @robdwillisSubscribe to Chief Story Officer wherever you listen to podcasts.
- Aug 14, 202636 min
Shaping Storytelling as a Strategic Business Function with Elliott Rayner
Elliott Rayner, Fractional Head of Storytelling and creator of The Story Cohort, joins the podcast to explain why a truly strategic narrative is less about individual creativity and more about aligning every voice in the company around a core message.In this episode, we dig into why storytelling is moving from a personal skill to a vital company function, what “head of storytelling” roles actually mean in today’s market, and how alignment rather than creativity can be the difference between a brand that cuts through and one that fades away.Elliott Rayner shares the patterns emerging from new storytelling job descriptions, a step-by-step process for creating narrative alignment across teams, and a real-world example of transforming a tech product’s chaos of messages into a single narrative everyone could own. He also unpacks how AI can help expose gaps in a company’s story, but only if you know where to shine the torch.You’ll leave with three deceptively simple questions to test your company’s narrative alignment, a concrete method for measuring where your team stands, and the practical next steps to get every colleague telling the same compelling story.GUEST BIO & LINKSElliott Rayner is a Fractional Head of Storytelling, product marketing strategist, author, and creator of The Story Cohort. With over a decade leading product narratives for global brands like Adidas, ASICS, Babbel and ARION, he now helps teams translate complex technology into stories anyone can tell (and everyone remembers). His book "The Story Engine" and "The State of Storytelling 2026" detail the rise of storytelling as an official business function, and his frameworks have guided Olympic campaigns and tech launches alike. Elliott Rayner leads workshops and a live cohort programme designed to help leaders, marketers, and founders turn scattered ideas into a single, company-defining narrative.Connect with Guest’s Name:Website: https://www.productnarratives.com/LinkedIn: https://www.linkedin.com/in/elliottrayner/ABOUT THE SHOWChief Story Officer is a podcast about how stories drive strategy, not just communication. Host Rob D. Willis talks with executives and thought leaders about the moments where the right message changed everything.Real stories. Real impact. Every two weeks.CONNECT WITH ROBWant frameworks for strategic storytelling? Download the free guide: "5 Ways to Make People Care About Your Strategy"→ subscribepage.io/robdwillisConnect with Rob:Website: robdwillis.com LinkedIn: linkedin.com/in/robdwillis Instagram: @robdwillis TikTok: @robdwillisSubscribe to Chief Story Officer wherever you listen to podcasts.
- Jul 31, 202633 min
Why Simple Stories Win: Philipp Humm on Speaking for Impact
Philipp Humm, founder of StoryLab and bestselling author, joins the show to break down the art and science of connecting with an audience, whether you’re in the boardroom or on the open mic stage.In this episode, we break down what makes charismatic storytellers so compelling and why even the stories that “lead nowhere” can hook any audience. Rob and Philipp Humm dissect iconic moments from Matt Damon and Barack Obama, uncovering the hidden techniques behind anticipation, visual language, and tension.Philipp Humm reveals his daily “homework for life” journaling practice, the art of storytelling compression, and his go-to framework Place, Action, Speech, Thoughts for bringing stories to life in meetings, pitches, or on stage. He lifts the curtain on his personal story bank, detailing how to mine everyday moments and improvise unforgettable narratives.You’ll walk away with a blueprint for building your own library of stories, practical tips for adding scene and emotion, and a method for transforming mundane experiences into business gold. Connection, not perfection, is the currency and you’ll have the tools to spend it.GUEST BIO & LINKSPhilipp Humm is a storytelling and communication expert, author, and founder of StoryLab. Drawing on his experience at Columbia Business School, Uber, and Bain, as well as his time performing on Amsterdam’s open mic circuit, Philipp helps leaders translate complex ideas into simple, powerful stories. His bestselling books, Storytelling for Business, The StorySelling Method, and Public Speaking With Confidence have made him a trusted voice for millions on YouTube, LinkedIn, and Instagram. Philipp’s mission: make storytelling practical and accessible for every professional who wants their message to stick.Connect with Philipp Humm:Website: https://storylab.co/LinkedIn: https://www.linkedin.com/in/philipphumm/ABOUT THE SHOWChief Story Officer is a podcast about how stories drive strategy, not just communication. Host Rob D. Willis talks with executives and thought leaders about the moments where the right message changed everything.Real stories. Real impact. Every two weeks.CONNECT WITH ROBWant frameworks for strategic storytelling? Download the free guide: "5 Ways to Make People Care About Your Strategy"→ subscribepage.io/robdwillisConnect with Rob:Website: robdwillis.com LinkedIn: linkedin.com/in/robdwillis Instagram: @robdwillis TikTok: @robdwillisSubscribe to Chief Story Officer wherever you listen to podcasts.
- Jul 17, 202640 min
Turning Stories Into Action: The Brain Chemistry Behind Influence With Paul Zak
Dr. Paul Zak, neuroscientist and founder of Immersion, joins the show to reveal how stories physically and emotionally move us and why crafting the right narrative can transform behaviour.In this episode, we go deep into the neuroscience of storytelling, what makes a story truly memorable, how to grab attention from the first seconds, and why emotion, not just information, is the real driver of behaviour change. From TED talks to boardrooms, we break down why your audience's brains are built for narrative and what happens at a chemical level when a story lands.Paul Zak reveals the research behind immersion, why stories beat statistics every time, and how even movie trailers are fine-tuned to trigger oxytocin and drive action. He shares his own "crying on a plane" moment, lessons from the Pentagon, and practical tips honed from testing thousands of stories in the wild.You'll leave with a neuroscientist's toolkit for influencing behaviour: how to open hot, create emotional resonance, and close with impact. Plus, the reason you should keep your stories under 20 minutes and what happens if you don't.GUEST BIO & LINKSDr. Paul Zak is a pioneering neuroscientist, university professor, TED speaker, and founder of Immersion. Renowned for discovering oxytocin’s role in trust and human connection, Paul has spent three decades studying the science of behaviour in settings ranging from the Pentagon to Fortune 50 boardrooms. His research and real-time immersion technology have reshaped how organisations use storytelling to influence decision-making, engagement, and memory. Paul is the author of The Moral Molecule, Trust Factor, Immersion, and The Little Book Of Happiness.Connect with Paul Zak:Website: https://www.getimmersion.com/Personal Website: https://pauljzak.com/LinkedIn: https://www.linkedin.com/in/paul-j-zak-91123510/ABOUT THE SHOWChief Story Officer is a podcast about how stories drive strategy, not just communication. Host Rob D. Willis talks with executives and thought leaders about the moments where the right message changed everything.Real stories. Real impact. Every two weeks.CONNECT WITH ROBWant frameworks for strategic storytelling? Download the free guide: "5 Ways to Make People Care About Your Strategy"→ subscribepage.io/robdwillisConnect with Rob:Website: robdwillis.com LinkedIn: linkedin.com/in/robdwillis Instagram: @robdwillis TikTok: @robdwillisSubscribe to Chief Story Officer wherever you listen to podcasts.
- Jul 3, 202633 min
Storytelling that Converts: Andy Raskin on Creating an Irresistible Strategic Narrative
Andy Raskin, strategic narrative expert and host of the Bigger Narrative Podcast, sits down with us to explore how shifting from bragging about features to championing a movement can align leadership, shift strategy, and help businesses thrive.In this episode, we dive into the power of strategic narrative, unpacking why today’s most influential leaders are shifting from boastful selling to championing movements that inspire change and rally teams. We break down why most sales decks fail, how the right narrative can unify complex organisations, and where even the best messaging unravels if the CEO’s not leading the charge.Andy Raskin joins to share hard-won lessons from shaping narratives with Gong, Salesforce, Dropbox and more, revealing why manifesto-style documents rarely stick, how to craft a deck that does, and exactly who needs to be in the room if you want everyone truly on board. Andy opens up about his own journey from failed pitches to narrative epiphanies, and walks through his evolved five-part structure for creating a winning strategic narrative.You’ll leave with actionable ways to build story-driven culture, an exercise for surfacing your buyer’s true mission, and the one customer question that just might transform your pitch tomorrow.GUEST BIO & LINKSAndy Raskin is a strategic narrative adviser who’s helped leadership teams at Gong, Dropbox, Salesforce, Uber, Square, and IBM unite around a single story. Credited with popularising the term “strategic narrative” in the startup world, his Medium post “The Greatest Sales Deck I’ve Ever Seen” is now required reading in VC-backed companies, with over 3 million views. Andy’s expertise spans sales, marketing, fundraising, and recruiting narratives. He hosts the Bigger Narrative Podcast, where he interviews CEOs about storytelling’s role across organisations.Connect with Andy Raskin:Website: https://andyraskin.com/LinkedIn: https://www.linkedin.com/in/andyraskin/The Greatest Sales Deck I've Ever Seen — Andy Raskin, Medium (2016) — the original viral postThe Making of a Great Strategic Narrative — Andy Raskin, MediumSelling Your New Sales Deck to Sales — Andy Raskin, MediumThe Bigger Narrative podcast — andyraskin.com/podcastZuora's "Best Sales Deck Ever" — zuora.com/resource/best-sales-deck-ever/Lenny's Newsletter episode with Andy — The power of strategic narrativeABOUT THE SHOWChief Story Officer is a podcast about how stories drive strategy, not just communication. Host Rob D. Willis talks with executives and thought leaders about the moments where the right message changed everything.Real stories. Real impact. Every two weeks.CONNECT WITH ROBWant frameworks for strategic storytelling? Download the free guide: "5 Ways to Make People Care About Your Strategy"→ subscribepage.io/robdwillisConnect with Rob:Website: robdwillis.com LinkedIn: linkedin.com/in/robdwillis Instagram: @robdwillis TikTok: @robdwillisSubscribe to Chief Story Officer wherever you listen to podcasts.
- Jun 19, 202639 min
Why Your Company Story Needs More Conflict and Vulnerability with Rob Biesenbach
Rob Biesenbach, corporate communications veteran and Second City-trained actor, joins the show to share how trust and emotional resonance are the real engines of powerful storytelling, even in the boardroom.In this episode, we delve into why trust and reassurance consistently trump raw information, and how getting real about conflict and emotion makes your message land. Rob D. Willis and Rob Biesenbach dissect the pitfalls of overly polished corporate case studies, the hidden power of vulnerability, and the value of admitting what went wrong in business stories.Rob Biesenbach reveals his five-step method for crafting stories that stick, drawing on decades in corporate communications and the lessons learnt on stage as a Second City-trained actor. He unpacks how internal storytelling transformed a struggling truck manufacturer, the art of mapping audience wants, and the unexpected parallels between executive speeches and improv performance.You’ll discover how to ladder up audience insights, spot the clutter in your own narrative, and ask the one question that surfaces the “why” behind every story. By the end, you’ll know precisely how to rally teams, rebuild trust, and make your stories unforgettable.GUEST BIO & LINKSRob Biesenbach is a corporate communications consultant, keynote speaker, author, and Second City-trained actor. With decades spent inside the PR world and nearly 200 stage and commercial performances to his credit, he helps leaders craft stories that win trust, rally teams, and make big messages genuinely land. Rob is the author of Unleash the Power of Storytelling and works with executives and organisations to cut through clutter, reveal relatable character, and turn even tough moments into memorable, strategic narratives.Connect with Rob Biesenbach:Website: https://robbiesenbach.com/LinkedIn: https://www.linkedin.com/in/robbiesenbach/Unleash the Power of Storytelling — Rob Biesenbach11 Deadly Presentation Sins — Rob BiesenbachAct Like You Mean Business — Rob Biesenbach10 Steps to Better Business Storytelling — Rob Biesenbachrobbiesenbach.com/insights — his blog and articlesFree Storytelling ToolkitTELL YOUR STORY, CHANGE YOUR WORLDReady to get started right away on becoming a more effective storyteller so you can enjoy more success in your career, your business and your life?Sign up now to get your free storytelling toolkit. It includes the book chapter, “How to Tell Your Own Story,” a set of worksheets to walk you through the process, and real-life examples that bring the structures to life.Download it here: https://robbiesenbach.com/storytelling-toolkit/ABOUT THE SHOWChief Story Officer is a podcast about how stories drive strategy, not just communication. Host Rob D. Willis talks with executives and thought leaders about the moments where the right message changed everything.Real stories. Real impact. Every two weeks.CONNECT WITH ROBWant frameworks for strategic storytelling? Download the free guide: "5 Ways to Make People Care About Your Strategy"→ subscribepage.io/robdwillisConnect with Rob:Website: robdwillis.com LinkedIn: linkedin.com/in/robdwillis Instagram: @robdwillis TikTok: @robdwillisSubscribe to Chief Story Officer wherever you listen to podcasts.
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About Chief Story Officer
Most leaders know storytelling matters. But can stories actually be strategic? On Chief Story Officer we talk to executives and thought leaders who know that the right story at the right time can shift strategy, align teams and transform businesses. Hosted by Rob D. Willis, a strategic story producer who's helped leaders at HelloFresh, Babbel, and Raisin craft compelling stories that make strategies stick, so teams live it and clients feel it. What You'll Discover: 🎯 Real world examples of stories shifting team direction, clarifying strategy or closing deals. 🧠 Strategic frameworks to think about storytelling as part of business strategy ⚡ Practical takeaways you can use in your next meeting, pitch, or all-hands 🎙️ Diverse perspectives from CEOs, strategists, and operators who've cracked the code on strategic storytelling This isn't about crafting perfect presentations or learning narrative tricks. It's about understanding how stories shape decisions, drive alignment, and create measurable business impact. Who This Is For: Chief Story Officer is built for executives, senior leaders, and strategic thinkers who know that communication is more than a soft skill. If you're responsible for: 📊 Leading teams through change and uncertainty 🎯 Communicating vision and strategy across your organisation 🤝 Building buy-in for complex initiatives 💡 Translating technical ideas into compelling direction ✨ Creating alignment where there's confusion ...then this podcast will sharpen how you lead through communication. About Your Host: Rob D. Willis is a strategic story producer who's been helping executives communicate ideas that matter since 2018. He's delivered 3,000+ presentations to 100,000 people across six continents, working with HelloFresh, Babbel, and Raisin to transform how they tell their stories. Before focusing on executive storytelling, Rob spent years as a Berlin tour guide and music producer—two disciplines that taught him what makes messages memorable and impossible to ignore. The Format: ⏱️ 30 minutes per episode 💬 Conversational and story-driven style 🎯 Focused on extracting specific lessons that made communication work in high-stakes moments
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