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Influence Anyone: Daily Summaries Delivered
by Howie Chan
The #1 podcast on applied influence psychology. Each episode, I sit down with the world's leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (branding, storytelling, negotiating etc.). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 3 weeks ago58 min
“Brand Your Secret Sauce!” The Father of Branding Reveals The #1 Mistake Businesses Make Again and Again
Howie Chan interviews marketing icon David Aaker, widely regarded as the father of modern branding, to unpack the true drivers of brand equity — what a brand’s worth. In this episode, brand storytelling takes center stage as Aaker breaks down the myths around branding and reveals what actually influences customer decisions in modern days. From brand relevance to the power of loyalty, Aaker explains why branding goes far beyond awareness and image. He introduces his “Five B’s” framework and shows how brands shape both buying decisions and user experiences. You’ll learn why storytelling in marketing is one of the most effective tools in today’s cluttered and skeptical landscape, how to craft signature stories that captivate audiences, and why most companies are underutilizing their greatest competitive advantage: their “secret sauce.” Chapters: 00:00:00 Brand vs Brand Equity 00:04:01 The Five B’s of Modern Branding 00:09:01 Managing Negative Brand Perception 00:16:40 How to Create Powerful Signature Stories 00:25:47 Branding Beyond Ads (Events, Sponsorship & Communities) 00:30:30 The #1 Mistake Businesses Make with Branding 00:33:04 Uniqlo’s Example of Branding Differentiation and Innovation 00:52:26 High-Profile Branding Failures 00:57:09 Final Advice: “Brand Your Secret Sauce” From David Aaker: Website LinkedIn Take a look at David’s books mentioned in this episode: Aaker on Branding: Second Edition Creating Signature Stories Owning Game-Changing Subcategories Brand Portfolio Strategy Check out my conversation with Matt Sucha: https://www.youtube.com/watch?v=Evkin9z6Z4w What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 700+ leaders who've already uncovered what their style is. — Produced by Ideablossoms
- May 5, 20268 min
S.U.P.E.R: The INFLUENCE FORMULA That Will Get You More Deals (and what to do when you hear NO)
In this solo episode, Howie Chan breaks down the true meaning of influence and why most people misunderstand it. Rather than focusing on persuasion, communication, or attention, Howie reveals that real influence comes down to one thing: changing human behavior. Through a simple but powerful framework, Howie explains why people don’t take action — and how leaders, founders, and professionals can finally unlock consistent results. You’ll learn the critical difference between motivation and friction, and why adding more effort often backfires when trying to influence outcomes. This episode dives into practical applications for both personal development and influencing others, from building better habits to closing clients more effectively. Chapters: 00:01:12 What Influence Really Is (and Why Most Get It Wrong) 00:03:36 The Core Formula: Less Friction + More Motivation 00:05:20 The “SUPER” Friction Framework 00:08:12 Applying the Formula to Any Situation Check out my conversation with Dr. Robert Cialdini: https://www.youtube.com/watch?v=8joK8ViLneY&t=48s Check out my conversation with Matt Sucha: https://www.youtube.com/watch?v=Evkin9z6Z4w The Behavioring Blueprint: A FREE, 7-day email course breaking down all the levers to influence human behavior to get people from a current behavior to a desired behavior. → http://howiechan.com/behavioring What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 700+ leaders who've already uncovered what their style is.
- Apr 28, 20261h 24m
Tech Humanist: AI Skills That Make You 28% More Valuable in The Marketplace (and the TRUTH about AI Job Loss)
Tech Humanist Kate O’Neill joins host Howie Chan to unpack the real truth behind AI strategy and why most organizations get it wrong from the start. Kate has spent her career helping leaders navigate AI ethics, responsible tech, and human-centric digital transformation. In this episode, Kate breaks down why starting with tools instead of purpose leads to failure, and how “prompt skills” are becoming the most important capability in today’s workforce. She reframes AI not as a replacement for thinking, but as a mirror that exposes how clearly you think, communicate, and lead. You’ll learn how to use AI to sharpen your thinking, improve emotional intelligence, and enhance human connection rather than dilute it. Episode Resources: Download the four master storytelling prompts here. Episode Breakdown: 00:00:00 The Intersection of Technology and Humanity 00:08:30 The Real Fear Employees Have About AI (and What’s True) 00:11:02 Prompt Skilling vs. Prompt Engineering 00:16:27 How Technology Shapes Culture and Behavior 00:19:58 Human + AI Collaboration Done Right 00:24:27 Why Most AI Strategies Fail 00:33:34 AI Replacing Jobs: The Real Story 00:43:45 Using AI to Improve Emotional Intelligence 00:47:17 The Danger of Over-Relying on AI Outputs 00:55:28 AI and Creativity 00:59:20 Incorporating AI Into Your Small Business Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! From Our Guest: Website LinkedIn Youtube Facebook Instagram TEDx Talk Check out my episode with Michael Margolis here. See Kate’s audition form here. Learn more about Office Space here. — Produced by Ideablossoms
- Apr 21, 202620 min
Linkedin Five: The 5-Step System to Build Influence, Generate Opportunity & Win on LinkedIn in 2026
In this solo episode, Howie Chan shares his proven LinkedIn framework — the "LinkedIn 5" — five essential moves to grow your brand or business on the platform, whether you're starting from zero or finally ready to get serious. Most people fail on LinkedIn not because they lack ideas or experience, but because they don't know what game they're playing. Howie breaks down the three LinkedIn games — creator, business owner, and executive — and explains why mixing them up is the #1 reason people feel stuck, burned out, and invisible. You'll learn how to optimize your profile as a high-converting landing page, how to get in front of the right audience without a single follower, and the counterintuitive content strategy that lets you win fast by using what already works. Chapters: 00:01:24 The 3 LinkedIn Games (and How to Pick Yours) 00:03:33 Your Profile as a Landing Page 00:09:56 How to Find Your Audience Before You Have Followers 00:12:27 The Pro Move Most People Ignore 00:13:31 Match Your Content to Your Game 00:17:46 Full Recap What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 700+ leaders who've already uncovered what their style is.
- Apr 14, 202656 min
Top Negotiation Expert: The Mistake Most Businesses Make About Pricing
In this episode of the Influence Anyone Podcast, host Howie Chan interviews Fotini Iconomopoulos, expert negotiator, bestselling author of Say Less, Get More, and trusted advisor to global leaders. They explore the truth about negotiation skills and why most people get them completely wrong. Fotini reframes negotiation as a daily human interaction, not just a boardroom tactic and introduces her powerful “Three C’s” framework to build instant trust and connection. You’ll learn why leading with price weakens your position, how power is built through information, not dominance, and why the popular “win-win” mindset can actually sabotage long-term success. Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! Episode Breakdown: 00:00:00 The Power of Negotiation 00:04:51 Why “Win-Win” is Flawed Thinking 00:11:02 Understanding Bias 00:18:49 Never Lead With Price 00:30:01 Negotiation Shapes Society and Relationships 00:38:46 Common Traps for Business Owners 00:42:40 Negotiating Attention as a Speaker 00:49:37 Negotiating with Ourselves From Our Guest: Website LinkedIn Youtube Instagram Read Say Less, Get More by Fotini Iconomopoulos. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Produced by Ideablossoms
- Apr 7, 202654 min
Behavioral Sales Expert: The Big Reason Why People Aren’t Buying What You’re Selling
Howie Chan interviews Matt Sucha, CEO of Mindworx, author of the bestselling book The Hidden Yes, and a leading expert in sales psychology and behavioral science. They discuss why conversion optimization isn’t about making better offers. It’s about removing the hidden psychological barriers that stop people from saying yes. Matt introduces the powerful concept of the “zone of acceptance” and explains how small, strategic actions can move prospects closer to a decision. You’ll discover how to uncover what’s really holding customers back, design smarter customer journeys, and ethically influence decisions using proven behavioral science principles. Find the Zone of Acceptance Expansion Prompt here: https://www.howiechan.com/zone-prompt-pod Chapters: 00:00:00 Selling Courses vs. Removing Barriers 00:07:52 The “Zone of Acceptance” Explained 00:15:55 Psychological Barriers in Sales 00:24:04 The #1 Conversion Killer: Uncertainty 00:34:28 The SURF Method Breakdown 00:51:49 Every Interaction Has a Hidden Yes From Matt Sucha: Website: https://mindworx.net/ LinkedIn: https://www.linkedin.com/in/matt-sucha/ YouTube: https://www.youtube.com/@MINDWORX_Consulting Instagram: https://www.instagram.com/mindworx_behavioral_consulting/ Facebook: https://www.facebook.com/mindworx2014 Find Matt’s bestselling book, The Hidden YES, here: https://thehiddenyes.com/influence Listen to “The Godfather of Influence”, Dr. Robert Cialdini’s episode here: https://open.spotify.com/episode/5dVmBJXmLEqUfArB53hwR8?si=Gk9HfuDCT4SDEufL3WzHZg https://podcasts.apple.com/ar/podcast/influence-anyone/id1773148427?i=1000732793093 Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub _ This episode of Influence Anyone was produced by Ideablossoms.
- Mar 31, 20261h 8m
Hall of Fame Speaker Reveals the #1 Mistake Every Speaker Makes in Their First 10 Seconds
In this episode of the Influence Anyone Podcast, host Howie Chan interviews Patricia Fripp, a Hall of Fame keynote speaker, three-time Cicero Award-winning speechwriter, and the first woman president of the National Speakers Association. They delve into the art and science of public speaking skills that captivate, persuade, and inspire action. Patricia provides the timeless principles behind powerful communication, why most speakers lose attention instantly, and how to structure presentations that keep audiences engaged from the first sentence. Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! Episode Breakdown: 00:00:00 Instantly Stand Out in Presentations 00:04:29 The Power of Asking Better Questions 00:10:51 The Consistency Principle Behind Success 00:25:03 Speech Structure, Premise, and Mastery 00:32:10 You-Focused Language for Persuasion 00:39:58 How to Create Powerful Openings 00:55:40 Brand Strategy 00:58:05 Vivid Language and Specificity for Credibility From Our Guest: Website LinkedIn Youtube Facebook Instagram Discover your influence style profile here. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub
- Mar 24, 202656 min
Award-Winning Executive Coach Reveals 5 Strategies to Build Influence at Work & Grow in Your Career
Award-winning executive coach and bestselling author of Managing Up, Melody Wilding, joins Howie Chan to unpack influence in the workplace - especially when you don’t hold the power. Known for her work with “sensitive strivers,” Melody reveals how high performers can stop overthinking, set boundaries, and communicate strategically to gain respect, visibility, and career momentum. She introduces her STRIVE framework, helping listeners identify their own behavioral patterns and unlock their ability to lead, persuade, and navigate complex workplace dynamics. You’ll learn how to adapt your communication style to different personalities, why “managing up” is actually about taking control of your own career, and how to build influence without sacrificing authenticity. What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 500+ leaders who've already uncovered what their style is. Chapters: 00:00:00 The Psychology of Emotional Spirals 00:10:08 The STRIVE Framework 00:15:50 Communication Styles & Influence 00:25:25 Managing Up vs. “Sucking Up” 00:33:34 Why Boundaries Build Leadership 00:46:40 Power Mapping Stakeholders From Melody Wilding: Website: https://melodywilding.com/ LinkedIn: https://www.linkedin.com/in/melodywilding Instagram: https://www.instagram.com/melodywilding/ YouTube: https://www.youtube.com/@melodywildinglmsw Facebook: https://www.facebook.com/melodywildinglmsw Find all of Melody's career-accelerating books here: https://melodywilding.com/books/ Take a look at the clip that played at the beginning of this episode: https://youtu.be/VuZ3TeEeCYQ?si=VOk1DCUxrtWwNnza Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub _ This episode of Influence Anyone was produced by Ideablossoms.
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About Influence Anyone
The #1 podcast on applied influence psychology. Each episode, I sit down with the world's leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (branding, storytelling, negotiating etc.). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success.
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