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Coaching Culture with Ben Herring: Daily Summaries Delivered
by Ben Herring
Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and also their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Yesterday1h 1m
They Built a National Champion by NOT Focusing on Winning
Most youth sports are built to sort kids into winners and losers. Jason Zemke built the Charlotte Cardinals to keep kids playing. We’re joined by Jason from Charlotte, North Carolina, the head coach behind one of the fastest-growing youth rugby programs in the United States. The Cardinals exploded from a brand-new club into a national powerhouse, but the real story is how they did it: treating rugby as a community first, a development pathway second, and a scoreboard a distant third. We dig ...
- 5 days ago12 min
Choose What You Inherit
My dad is about to turn 80, and it’s made me think hard about the quiet stuff we pick up from our parents: the phrases, the reflexes, the way we decide what’s “possible.” Some of that inheritance is gold. Some of it needs to be left behind. I share three lessons he gave me that still shape how I coach, how I lead, and how I try to build a life that actually fits. First, we dig into a line that still stops me in my tracks: take the bits of me you like and ditch the rest. It’s a reminder...
- 1 weeks ago1h 2m
Lost 7 Finals By One Point. Then Won | Club Newman
A rugby club with 1,500 players shouldn’t feel personal, yet Newman Club in Buenos Aires somehow does. Alfredo Cordone explains how Argentina’s club-first rugby pathway creates a level of belonging most countries have lost, where the club becomes a second house and the community is the culture. We talk about the values that sit underneath it all, from humility and respect to sacrifice and long-term development, and why rugby is used as a tool to build better people, not just better athletes.&...
- 2 weeks ago59 min
The Welsh Rugby Programme Punching WAY Above Its Weight | Coleg Sir Gar
A lot of talent pathways talk about “development,” but few are honest about what it really takes to build better players without losing the person. We sit down with Euros Evans, Director of Rugby at Coleg Sir Gar and Head Coach at Llandovery RFC, to explore how one of Welsh rugby’s most productive 16 to 18 programs operates inside the Welsh Rugby Union pathway and the Scarlets region. The result is a hybrid model that manages workload, aligns coaching identity, and gives young athletes a clea...
- 2 weeks ago42 min
Building A British And Irish Expat Rugby Team
A lot of people talk about “culture” like it’s a slogan. Dan Elsom lives it, by building a brand-new representative rugby team for the British and Irish expat community in Australia, then turning it into a real platform for players who want more than a club season and a few match fees. This chat gets into the real work: selection standards, coaching alignment, logistics, media, and why making something legitimate matters when you want players and supporters to buy in. We also dig into ...
- 3 weeks ago1h 4m
Inside Canada’s Rugby Factory | Shawnigan Lake School
Watching pro rugby on TV can make school rugby look intimidating, but the truth is far more hopeful and far more practical. We’re joined by Tim Murdy, Director of Sport at Shawnigan Lake School, to talk about how a youth rugby program becomes a place where kids feel safe, challenged, and proud. Tim explains why rugby is a powerful shared experience for younger students, especially in a boarding school setting with athletes arriving from many countries and sporting backgrounds. We get specifi...
- 3 weeks ago1h 3m
Campese Ma’afu’s Incredible Road Back to Professional Coaching
A lot of people talk about “culture” like it’s a slogan on a wall. We wanted something more real, so I sat down with Campese Maafu, a three-time Rugby World Cup prop and 63-test Flying Fijian, to hear what actually holds teams and people together when pressure hits. For Campese, culture is values plus standards, fueled by faith and the responsibility of “upholding your name” for your family, your community, and everyone watching you from back home. Campese’s journey is just as gripping...
- 4 weeks ago1h 4m
Merchiston Castle School | Inside One of Scotland’s Great Rugby Schools
Winning is loud. Development is quiet. And in school rugby, the noise can crush the very kids we are trying to help. I sit down with Roddy Dean, one of Scotland’s leading schoolboy rugby coaches and longtime Director of Rugby at Merciston Castle School, to unpack what actually builds a lasting coaching culture, especially when expectations, parents, and tradition all pull in different directions. We get into Roddy’s Borders upbringing and how being surrounded by elite players and strong comm...
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About Coaching Culture with Ben Herring
Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and also their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.
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