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by Ben Herring
Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and also their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.
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A small moment can change an athlete more than a big speech ever will. We’re digging into the idea of “little hooks” the tiny wins, cues, and shared moments that get players latched onto learning and pulling themselves forward. We start with a simple family story: an alphabet game where an eight-year-old learns a country for every letter. The real magic isn’t the trivia. It’s what happens after he feels competent. He starts lighting up when he hears new country names, asking questions, looki...
What does it take for a fully amateur national team to punch above its weight and chase top-30 ambitions? We unpack Sweden’s rise with head coach Alex Leborn, tracing a bold shift from “show up and play” to a no-excuses culture where standards, clarity, and innovation fuel results. From the outside, it looks improbable: limited budget, a shallow depth chart, and COVID-era hurdles. Inside, it’s a masterclass in identity, ownership, and doing more with less. We start with culture as lived beha...
If you’ve ever walked into a team review wondering which clip will make you look stupid, you already know how confidence gets crushed. We talk about coaching confidence through the most common tool coaches use and misuse: feedback. When reviews become a public list of everything that went wrong, players don’t just feel corrected, they feel exposed. And once fear shows up, learning slows down, decision-making tightens, and team culture quietly deteriorates. We unpack why so many coaches defau...
If “culture” makes your eyes glaze over, try this: design the environment and make excellence a habit. That’s the heartbeat of our conversation with international head coach Gary Gold, who has led in South Africa, England, Japan, and the U.S. We dig into what truly differentiates winning clubs when talent is close—and why it’s rarely another page in the playbook. Gary reframes culture as daily, observable behaviors anyone can own, from chasing a kick to resetting your attitude after a loss. H...
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Culture isn’t a slogan; it’s the air your team breathes. With Filo Tiatia, iconic loose forward turned pro coach across New Zealand, Japan, and Wales—we unpack how identity, empathy, and non-negotiable standards create environments where people feel safe, stretched, and proud of how they do things here. From Samoan and Japanese customs to the daily rituals inside a professional club, Filo shows why clarity of behavior and belonging beats hype every time. We dig into the hardest pivot a coach...
Elite rugby loves to talk about high performance, but the uncomfortable question is simpler: what happens when the clubs empty out? We dig into the community game and why participation is the true performance metric that quietly decides a nation’s future. With a powerful snippet from David Nusafora, we unpack the idea that high performance can’t operate in isolation and that the relationship between performance and participation has to stay healthy for both sides to win. From there, we head ...
Most teams say they want a great culture. Far fewer leaders can explain what culture looks like on a random Tuesday, or how to build it when pressure is high and everyone is watching the scoreboard. We sit down with David Nucifora, a longtime performance director and high performance leader across international rugby, to get concrete about what actually moves performance: daily behaviors, clear standards, and leaders who stay close enough to the work to feel what’s really going on. We dig in...
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Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and also their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.
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