LVMH’s Mathilde Delhoume-Debreu | From Diapers to Dior: Value Creation Across Industry

LVMH’s Mathilde Delhoume-Debreu spent 30 years at Procter & Gamble before becoming the Global Brand Officer across the luxury behemoth’s 75 independent Maisons, which means she's navigated a spectrum of value creation across categories and has come to deeply understand what separates brands that drive value enduringly from those that don’t. In this episode, she and Seth dig into how repositioning Pampers from functional superiority to a higher-order insight about baby development (without changing the product at all) tripled brand revenues in only three years; why creativity without coherence and craft without culture are two of the most reliable paths to value destruction; what LVMH's model of 75 independent Maisons teaches any enterprise about the difference between cannibalization and complementarity; and why the balance between the short and long term isn't a strategic preference but what determines whether a company survives its own success. Create or Destroy: Reimagining Marketing with Seth Matlins is produced by The Wisdomous Company and the Vox Media Podcast Network. Follow the podcast on Instagram / TikTok: @createordestroypod Learn more about your ad choices. Visit podcastchoices.com/adchoices