A growth lead at a fast-scaling startup admits the truth: his old company cut a 30-person marketing and sales team, and sales didn't change at all. In this episode, Hector Hughes explains why a year of growth work, SEO, conversion rate optimization, and endless website testing achieved almost nothing, and how that failure led him to build Unplugged, a digital detox retreat business now serving thousands of guests across the UK and Spain. He breaks down why "tracking everything results in trac...
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Listen to This Episode
More from Embracing Marketing Mistakes
EP 121: I Invented a Category, Sold to Diageo, and Almost Lost It All
EP 119: Moz Founder: 'I Was Making $50M a Year and Miserable'
EP 118: This One Habit Cost Me 100 Million YouTube Views
From Petrified Wood to Pints Social Proof Gone Wrong
Get summaries like this every morning.
Free AI-powered recaps of Embracing Marketing Mistakes and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.