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Embracing Marketing Mistakes: Daily Summaries Delivered
by Prohibition PR
Welcome to Embracing Marketing Mistakes, an irreverent podcast for senior marketers who are tired of the polished corporate b*llshit. Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons. We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy. Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors. Learn from: The errors that cost thousands and the recoveries that saved careers. Get ahead by: Turning other people's nasty disasters into your unfair market advantage.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Today9 min
My TEDx Talk Got 2,000 Views. Everyone Else Got 30,000
What happens when you pour your heart into a TEDx talk, expect it to skyrocket, and… nothing? We are joined with Niraj Kapoor back in episode 95, and dive into a brutally honest story of resilience, reinvention, and why failure isn’t fatal. Our guest shares how he went from a thriving career in London to losing everything, job, income, marriage, before clawing his way back through vulnerability and persistence. We talk about the reality behind those glossy success stories, why some talks go v...
- Yesterday52 min
EP 131: How An SEO Intern Got A Mashable Journalist To Cover Her Pitch
Britt Klontz started her career as an SEO agency intern, got a Mashable journalist to cover an infographic by following the journalist's own pitching guide, and now runs Vada Communications as a solo digital PR consultant. In this episode of Embracing Marketing Mistakes, Britt explains why so many PR pitches fail, why that is rarely the journalist's fault, and why a rejection can be the most useful reply you get. Britt walks through her own mistake, leading a pitch to an editor at Metal Const...
- 1 weeks ago4 min
I Spent 30 Years Building Everyone Else's Brand
We had Mark Terry-Lush back in episode 94 started his career in the glory days of magazines when Vogue was the size of a phone book and PR was full of big personalities. He worked with some of the most iconic names in the industry and learned how to tell and sell a story. But after 30 years, he realised his biggest mistake: confusing adaptability with focus. In this episode, Mark shares why chasing every opportunity can leave you feeling lost, what happens when you spend decades building ever...
- 1 weeks ago56 min
EP 130: Gerry Hopkinson Sold His Agency, Stayed Five Years, And Became A Cultural Strategist
A 20-year agency founder built his reputation turning Pizza Express back into a cult favourite, then years later made the mistake he now calls his biggest regret. Gerry Hopkinson, founder of Unity and now a cultural strategist, joins Embracing Marketing Mistakes to explain how he sold his agency, why he stayed on for five more years, and the commercial decision that cost him a loyal client. Gerry walks through the Pizza Express "living lab," a real restaurant handed over to customers, chefs, ...
- 1 weeks ago10 min
Six People Trolled Me. It Felt Like Sixty Thousand
Social media can feel like the best networking tool in the world, until it throws you a curveball. We were joined by Asif Choudry back in episode 96. We talk about the early days of Twitter when it felt like a friendly space for real conversations, and how one superhero-themed event turned into a lesson in handling criticism. From swag bags to unexpected backlash, this is a story about resilience and why staying visible matters even when things get uncomfortable. We also dive into the reality...
- 2 weeks ago7 min
Spending £30k on Influencers for Five Signups
We revisit Andy Lambert back in episode 93 to unpack the influencer marketing moment that changed how he thinks about influence in B2B. Andy explains how his team approached creators like a media buy, treating the partnership as a quick transaction and expecting one post to shift perception and drive signups. He shares the campaign that made the lesson unavoidable. They spent £30,000 on a Facebook Live with a North American influencer, stayed late to watch the registrations roll in, and saw a...
- 2 weeks ago46 min
EP 129: Unbounce's VP Of Marketing Explains What Actually Wins AI Search Visibility Now
A VP of Marketing running two brands at once shares what's working in AI search visibility right now, and admits to one of the messiest direct mail campaigns a B2B marketer has confessed to on this show. Val Riley, VP of Marketing and Strategy at Unbounce and Insightly CRM, joins Embracing Marketing Mistakes to explain why she pays a dedicated contractor to represent her brand on Reddit, how a 2.5-billion-conversion research report drives both PR pickup and AI citations, and why removi...
- 3 weeks ago14 min
I Made the Worst Ad in British History
Kevin Chesters reveals the painful truth behind what he calls the worst advert ever made in British history. This is a forensic breakdown of ego, bad process and the lessons every marketer needs to hear. Back in episode 102 of Embracing Marketing Mistakes, Kevin walks us through the infamous Big Cheese Dipper campaign. From ignoring clear strategic signals to forcing a flawed creative idea onto TV, this is a masterclass in how good teams end up making terrible work. If you’ve ever wondered h...
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About Embracing Marketing Mistakes
Welcome to Embracing Marketing Mistakes, an irreverent podcast for senior marketers who are tired of the polished corporate b*llshit. Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons. We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy. Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors. Learn from: The errors that cost thousands and the recoveries that saved careers. Get ahead by: Turning other people's nasty disasters into your unfair market advantage.
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