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Embracing Marketing Mistakes: Daily Summaries Delivered
by Prohibition PR
Welcome to Embracing Marketing Mistakes, an irreverent podcast for senior marketers who are tired of the polished corporate b*llshit. Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons. We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy. Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors. Learn from: The errors that cost thousands and the recoveries that saved careers. Get ahead by: Turning other people's nasty disasters into your unfair market advantage.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Yesterday55 min
EP 121: I Invented a Category, Sold to Diageo, and Almost Lost It All
Ben Branson invented an entirely new drinks category from his kitchen. Then a £1 million hole nearly took it all away. In this episode, Ben explains how Seedlip, the world's first non-alcoholic spirit, grew twice as fast as the industry standard, and how that growth hid a working capital gap that surfaced mid-flight to Australia. He breaks down how the team traded their way out of the crisis in six months through relationships rather than financial engineering, why he launched straight into S...
- 1 weeks ago40 min
EP 120: We Fired 30 People and Nothing Changed
A growth lead at a fast-scaling startup admits the truth: his old company cut a 30-person marketing and sales team, and sales didn't change at all. In this episode, Hector Hughes explains why a year of growth work, SEO, conversion rate optimization, and endless website testing achieved almost nothing, and how that failure led him to build Unplugged, a digital detox retreat business now serving thousands of guests across the UK and Spain. He breaks down why "tracking everything results in trac...
- 2 weeks ago1h 1m
EP 119: Moz Founder: 'I Was Making $50M a Year and Miserable'
Rand Fishkin built Moz into the biggest name in SEO. Then he raised $30 million in venture capital and watched it nearly break him. In this episode, Rand explains why raising venture capital was his biggest mistake, how it led to a battle with depression and his resignation as CEO, and why he is happier, healthier, and making more money today running SparkToro, a company a twentieth the size of Moz. He also breaks down why traffic has always been a vanity metric, how to build a new analytics ...
- 3 weeks ago1h 6m
EP 118: This One Habit Cost Me 100 Million YouTube Views
A top YouTube strategist just revealed the single habit that cost him over 100 million views and then live-critiqued our own channel's titles on air. Leroy te Braak works with creators and brands doing hundreds of millions of views on YouTube. In this episode, he breaks down why most businesses get YouTube wrong, reveals his IDEAL framework (Idea, Data, Execution, Analysis, Longevity), and explains exactly how a 70-year-old soil-products founder grew from 30,000 to 100,000 subscribers with re...
- 3 weeks ago4 min
From Petrified Wood to Pints Social Proof Gone Wrong
Behavioural science meets marketing mishaps back in episode 46 with Phill Agnew. As a specialist in testing what really works in ads, Phill exposes how well intentioned campaigns often push audiences in exactly the wrong direction. He unpacks the idea of negative social proof, where highlighting how many people binge drink, steal from parks or ignore donation prompts can actually signal that this behaviour is normal and acceptable. Phill shares stories from university alcohol campaigns,...
- 4 weeks ago44 min
EP 117: 70% of Teams Are Using AI With Zero Oversight. Here’s What Happened
Most companies have bought AI. Hardly any are actually using it properly inside their teams. In this episode, recorded live at the AI for PR conference in London, we break down the real reason AI adoption fails in marketing and communications, and what it takes to make tools like Microsoft Copilot genuinely valuable. Chris Norton is with two experienced voices from the PR and SEO world who share practical use cases, honest frustrations and proven ways to close the gap between AI ambition and ...
- Jun 25, 20266 min
How a Transparency Slip Sparked a PR Firestorm
In this episode of Embracing Marketing Mistakes, Chris Pharo CEO from 72 Point talks through the controversy that erupted after critics on social media challenged the term guaranteed coverage. What began as a few confused comments quickly grew into a public discussion about ethics, transparency and how PR teams work behind the scenes. Chris explains how two members of his team were unexpectedly named online, why the situation became so stressful for everyone involved, and how a lack of ...
- Jun 23, 202652 min
EP 116: "SEO Is Dead. It's an $85 Billion Market and It's Over"
Everyone is talking about AI transformation. Almost no one is thinking about whether their brand shows up when customers ask AI what to buy. This episode breaks down the biggest mistake in modern marketing and why PR is quietly becoming the most powerful driver of visibility inside generative search. Recorded live at the AI for PR conference in London, this episode features Andrew Bruce Smith, Johnny Bentwood, and James Crawford. Each brings a different lens, from strategic AI adoption to dat...
About Embracing Marketing Mistakes
Welcome to Embracing Marketing Mistakes, an irreverent podcast for senior marketers who are tired of the polished corporate b*llshit. Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons. We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy. Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors. Learn from: The errors that cost thousands and the recoveries that saved careers. Get ahead by: Turning other people's nasty disasters into your unfair market advantage.
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