#402: When Flower Sales Drop: What to Do Next
Summer slowdowns can feel discouraging when the flowers are blooming, but sales suddenly go quiet. In this episode, Lisa shares practical ways to make the most of the season: using extra flowers for marketing, creating simple offers, preparing for fall sales, and making smart decisions instead of panicked ones.MentionsBook, The Flower Farmer by Lynn ByczynskiAmy's Organic Garden on InstagramRooster Pepper Seeds (for fall wreaths)The Flower Farmer Club, Presented by The Gardener's WorkshopSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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More from Field and Garden with Lisa Mason Ziegler
#405: Cool Flowers, Unveiling the Truth (Encore)
#404: July Check-In: Spring Flowers Start Now
#403: When Everything Blooms at Once
#401: Good Flower Farming Advice Doesn't Expire
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