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Field and Garden with Lisa Mason Ziegler: Daily Summaries Delivered
by Lisa Mason Ziegler
Join Lisa Mason Ziegler of The Gardener's Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!
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- 2 days ago21 min
#415: Why We Brought Back Our Seed Fundraiser
Nearly 20 years after first trying the idea, we’ve brought The Gardener’s Workshop Seed Fundraiser program back with better tools, simpler fulfillment, and the same goal: helping groups raise money while helping more people succeed at growing flowers from seed. Lisa shares how the program began, why it was put on hold, and how it works today.Mentions*New* The Gardener's Workshop Seed Fundraiser ProgramSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Growing A Beautiful Life, The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
- 1 weeks ago26 min
#414: The Forgotten Flowers of Spring
What happened to the flowers that once filled our spring gardens? Lisa shares the story of cool-season hardy annuals, why so many of these beautiful flowers were forgotten, and how learning when to plant them can bring an entirely new season of blooms back to your garden.MentionsCool Flowers resources: Book, Online Course, Planning ToolLisa's book, The Cut Flower HandbookSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
- 2 weeks ago37 min
#413: Have We Met? Lisa’s Flower Farming Story
How did a flower farmer with limited land, no greenhouse, no tractor, and no cooler build a successful flower farming business and eventually The Gardener’s Workshop? Lisa shares her story, the challenges that shaped how she grows and teaches, and some of the lessons she learned through nearly three decades of flowers, business, and figuring things out as she goes.MentionsFree Resources: All About Soil BlockingLisa's Book, Growing A Beautiful LifeSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
- 3 weeks ago36 min
#412: How To Stop Overplanting
More flowers aren’t always better! In this episode, Lisa shares why overplanting can lead to weeds, missed harvests, broken succession plans, and garden burnout — and how growing less can actually help you create a healthier, more productive, and much more enjoyable cutting garden.MentionsMerlin Bird ID Phone App (free!)Lisa's Book, Growing A Beautiful Life Sign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
- Sep 8, 202633 min
#411: Birthing the Cool-Season Cut-Flower Planner
Cool-season flowers can be confusing because they don’t follow the same rules as warm-season flowers. In this episode, Lisa shares the story behind the new Cool-Season Cut-Flower Planner and explains how it can help you grow gorgeous spring blooms with more confidence.MentionsThe Cool-Season Cut-Flower PlannerLisa's Book, Cool FlowersLisa's Book, The Cut Flower HandbookBIG Calendar-JournalSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
- Sep 1, 202624 min
#410: Ask A Florist, with Ellen Frost
This episode of Field & Garden is a replay of a recent Ask Me Anything event with guest host Ellen Frost, one of our online instructors and the owner/head designer of Local Color Flowers in Baltimore, Maryland.Ellen shares practical floral design advice for working with seasonal, locally grown flowers — including favorite foliage for September weddings, how to keep hydrangeas hydrated, reliable flowers for fall boutonnieres, ways flower farmers can practice designing with what they grow, and why fall can be a great time to connect with florists.MentionsMore from Ellen: Website, Email, Instagram, FlowerMore Ellen's online courses: Preparing to Sell to Florists, Growing Your Business with Local Flower SourcingEllen's recommended books:Cultivated: The Elements of Floral Style by Christin GeallColor Me Floral: Stunning Monochromatic Arrangements by Kiana UnderwoodLife in Bloom by Graeme CorbettShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
- Aug 25, 202644 min
#409: Fall Blooms Worth Planning For
Fall flowers deserve more attention — especially if you want rich color, useful texture, long vase life, and blooms that customers are excited to buy in September and October. In this episode, Lisa shares 13 standout flowers and foliage for the fall cutting garden, plus simple planning tips to help you time them well for next season. MentionsThe Flower Farmer Club, presented by The Gardener's WorkshopBaker's Dozen Fall Flowers (find them here)Florist's KnifeBIG Calendar-JournalSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
- Aug 18, 202638 min
#408: How to Ask for the Review
Happy customers are one of the best marketing tools a flower business can have, but they often need a simple invitation to share their experience. In this episode, Lisa explains why reviews matter, when to ask for them, and how to make it easy for customers to help others discover your flowers.Social Media suggestion"We hope you’re loving your experience with The Gardener’s Workshop! If you have a moment, we’d be thrilled if you could share your thoughts with us in a review. Your feedback helps our community grow and lets us know what we’re doing right. Thanks for your support!"Newsletter suggestion"Your opinion matters to us! 🌿 At The Gardener’s Workshop, we strive to provide the best for our valued customers. If you’ve enjoyed our flowers, we’d love to hear your thoughts in a review. Click [here] to share your feedback and help others discover our blooms. Thank you for being a part of our journey!"In-person suggestion— have a QR code!We’re so glad you chose The Gardener’s Workshop for your flower needs! If you have a spare moment, we’d really appreciate it if you could leave us a review online. Your feedback is invaluable and helps us grow and improve. Thank you!"MentionsPreorder Lisa's Book, Growing A Beautiful LifeFlower Farming School OnlineSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
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About Field and Garden with Lisa Mason Ziegler
Join Lisa Mason Ziegler of The Gardener's Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!
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