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Field and Garden with Lisa Mason Ziegler: Daily Summaries Delivered
by Lisa Mason Ziegler
Join Lisa Mason Ziegler of The Gardener's Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!
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- Yesterday32 min
#405: Cool Flowers, Unveiling the Truth (Encore)
If you are a Southerner or a Northerner, you may think the Cool Flower concept doesn't work for you. Nothing could be further from the truth! When you find your planting time sweet spot, you will be the envy of all your grower friends, and your customers will think you are nothing short of a miracle worker!As a Southerner, I spent years at the farmers market watching customers love on my sweet peas and tell me why they can't be grown here - Ha!Meanwhile, I hear from my northern flower farming friends that they have become driven to find ways to get this plant family in the ground earlier and earlier each year to reap the benefits!Cool Flowers are for everyone. Myth busted, truth unveiled!Enjoy this week's episode for my best Cool Flower tips and recommendations for Southerners and Northerners.MentionsOnline Course: Cool Flowers from Seed to HarvestRequest the FREE webinar: 3 Foolproof Steps to Success with Cool FlowersLisa's Book, Cool FlowersRequest the Cool Flowers video book studyLisa's Book, The Cut Flower HandbookTGW Phone App/Live Shopping ShowShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
- 1 weeks ago26 min
#404: July Check-In: Spring Flowers Start Now
It may be hot outside, but now is the time to start thinking about spring flowers. In this episode, Lisa shares why July planning is the key to earlier blooms, stronger plants, and a spring garden that’s already set up for success long before winter arrives.MentionsRegister for a Free Live Webinar: When Do YOU Plant Cool Flowers?The Garden Club of Virginia's Historic Garden WeekThe BIG Calendar-JournalSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
- 2 weeks ago27 min
#403: When Everything Blooms at Once
What do you do when the garden bursts into bloom all at once — and then leaves you with buckets of flowers, wasted stems, or an empty-looking garden a few weeks later? In this episode, Lisa shares how simple succession planting can help spread out the work, extend the harvest, and keep flowers coming through the season.MentionsThe Cut Flower Handbook: Hardcover, Spiral-BoundThe BIG Calendar-Journal Plant-It-Pink Video Series (on YouTube)Sign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
- 3 weeks ago32 min
#402: When Flower Sales Drop: What to Do Next
Summer slowdowns can feel discouraging when the flowers are blooming, but sales suddenly go quiet. In this episode, Lisa shares practical ways to make the most of the season: using extra flowers for marketing, creating simple offers, preparing for fall sales, and making smart decisions instead of panicked ones.MentionsBook, The Flower Farmer by Lynn ByczynskiAmy's Organic Garden on InstagramRooster Pepper Seeds (for fall wreaths)The Flower Farmer Club, Presented by The Gardener's WorkshopSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
- 4 weeks ago21 min
#401: Good Flower Farming Advice Doesn't Expire
Trends, tools, and growing seasons may change—but the advice that builds successful flower farms remains remarkably steady. In this episode, Lisa shares the timeless lessons that help growers make wiser choices, protect their time and money, and build confidence season after season.MentionsPublication: Growing for MarketFrank & Pamela Arnosky (Website) Lisa's Course: The Basics, Annual Crops, Marketing, and More Dave's Course: Bulbs, Perennials, Woodies, and More LIMITED-TIME Course Bundle Sale Sign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
- Jun 23, 202654 min
#400: Top 3 Perennials That Pull Their Weight with Dave Dowling (Encore)
Which perennials truly earn their space on a cut flower farm? In this episode, Lisa and Dave Dowling reveal three standout crops that deliver lasting value through dependable harvests, manageable care, and strong sales potential. Originally aired as episode #348 on 6/24/25MentionsDave's Course: Flower Farming School Online: Bulbs, Perennials, Woodies, and MoreFlower Farming School Online: Growing Cut Flower Crops in Hoop and GreenhousesBall/Colorlink: plant brokerWalter's Gardens: perennial wholesalerAssociation of Specialty Cut Flower GrowersSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
- Jun 16, 202632 min
#399: Random Tips, or Roadmap?
Flower farming advice is everywhere! But more information doesn’t always mean more clarity. In this episode, Lisa talks about the difference between collecting random tips and following a real roadmap, and why learning in the right order can save new growers time, money, and frustration.MentionsThe BIG Calendar-JournalLisa's Course: Flower Farming School OnlineSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!
- Jun 9, 202646 min
#398: Choosing Crops that Make (and Save) You Money (Encore)
Want to make more money (and avoid wasting it) on your flower farm? In this episode, Lisa shares her hard-earned tips for choosing the best crops to grow for profit. From low-cost annuals to succession planting and market-smart decisions, get practical advice to help you grow a thriving flower business. Whether you're just starting out or refining your crop plan, this episode is packed with insights you can use right away!MentionsLisa's Course: Flower Farming School OnlineSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!Originally aired as episode #346 on 6/10/25
About Field and Garden with Lisa Mason Ziegler
Join Lisa Mason Ziegler of The Gardener's Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!
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