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Growing For Market Podcast: Daily Summaries Delivered
by Andrew Mefferd, Katie Kulla, April Parms Jones
Growing for Market is the farmer-to-farmer magazine for local food and flower growers, for 33 years and growing. GFM keeps you informed about the business of growing and selling vegetables, cut flowers, plants, herbs, and other food products. If you are market farming or gardening, you'll find valuable information that will help make your business more profitable and enjoyable, all written by farmers, for farmers.
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- Today55 min
Greenhouse culture of ranunculus, snapdragons, lisianthus and more with Rebecca Kutzer-Rice of Moonshot Farm in New Jersey
There are two sources of inspiration for this week’s interview: one was Rebecca Kutzer-Rice’s article “Why and how we automated our flower greenhouses,” which you can read here. And the other is the 40hr Farmer live greenhouse coaching and video course, brought to you by Growing for Market and Orisha greenhouse automation (it’s also free for all GFM subscribers by the way- get the code to register from the home page when you log in). Now, The 40hr Farmer is currently an in-depth look at greenhouse tomato growing, but in the future we are going to expand it to other crops. And since we know Rebecca knows about automating GH flower crops from her article, and that greenhouse flowers can be as profitable if not more so than greenhouse vegetables, we wanted to get her opinion on which flower crops would be most important to cover when we get to flowers. Listen to this interview to hear why Rebecca recommends ranunculus, snapdragons and lisianthus as some of the GH flower crops that might need their own courses, and why growers are so obsessed with their greenhouses. We also talk about the greenhouse set points for these crops, climate settings for reducing disease in flower crops in general, maximizing production, why sometimes it can actually be cheaper and more efficient to grow a crop hotter, and more. Connect With Guest: Website: moonshotfarm.com Instagram: @moonshot_farm Read Rebecca’s article from the February 2025 Growing for Market Magazine: Why and how we automated our flower greenhouses Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last. Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. For more on veg and flower market farming, subscribe to Growing for Market Magazine!
- 1 weeks ago1h 32m
Your bug questions answered part two with Dr. Anna Wallingford of New Hampshire Community Supported Research
When we asked what insect pests were bugging you, we got so many questions it turned into two podcast episodes! So, this week we sit back down with Dr. Anna Wallingford of New Hampshire Community Supported Research to answer the second half of the bug questions submitted by the audience. The first half of this podcast ran the week of 7/7/26 so you can still listen to that one if you haven’t yet. There’s also a free article linked in the show notes- cabbage aphids come up in the interview, so we linked to Dr. Wallingford’s article from the June/July Growing for Market Magazine, “Scouting guidelines for brassica crops so you know what’s OK and when to act.” In this week’s interview we compare some of the organically-approved pest control options, like the difference between clarified and cold-pressed neem oil, and why only the former has azadirachtin. On that tip we also talk about why sub-lethal doses of some pesticides can make insects reproduce even more, and why BT is so well targeted to just the bugs that are damaging your plants. We also talk about controlling thrips, cabbage aphids, whether ants can be a farm pest, garden flea hoppers and tarnished plant bugs, cyclamen mites and more in this episode of the Growing for Market Podcast! Connect With Guest: Website: New Hampshire Community Supported Research The Serious Grower Podcast Instagram: @nhcsr_ipm @seriousgrower Read Dr. Wallingford’s article from the June/July Growing for Market Magazine: “Scouting guidelines for brassica crops so you know what’s OK and when to act.” Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Seven Springs Farm Supply is a farm-based supply company focused on serving market gardeners and has been in business for 35 years. Their catalog includes a comprehensive selection of approved-for-organic fertilizers, pest & disease controls, growing mixes, cover crop seed, and more. They offer custom fertilizer blending and seasonal cooperative purchasing opportunities, and their experienced team is ready to help guide you to the best solution for your farm’s needs. Growing For Market listeners are eligible for an exclusive discount. Visit 7springsfarm.com/GFM or give them a call at (540) 651-3228. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last. Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. For more on veg and flower market farming, subscribe to Growing for Market Magazine!
- 2 weeks ago51 min
Building and scaling an authentic farm brand with Clarenda “Farmer Cee” Stanley of Green Heffa Farms in North Carolina
This week we have the pleasure of learning from Clarenda “Farmer Cee” Stanley, author of the new book, The Black Girl’s Guide to Building a Boutique Farm: Practical Advice to Keep Your Business Cute, Profitable, and Sustainable. In the book and interview, Cee tells us how she built her own Green Heffa Farms in North Carolina. She uses her background as a marketing and fundraising expert to provide practical guidance on launching and growing a farm brand rooted in authenticity and community. In the interview we talk about how to establish a brand identity and then scale it as your farm grows to be economically viable and culturally impactful. We discuss the essentials of brand-building for farms, including market positioning, storytelling, and cultivating a community presence. Cee has made her brand an extension of the farm, and we learn how to use our own farm brands to establish profitability, community impact and personal fulfillment. Connect With Guest: Website: Green Heffa Farms Instagram: @greenheffafarm Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last. Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. For more on veg and flower market farming, subscribe to Growing for Market Magazine!
- 3 weeks ago1h 40m
Your bug questions answered part one with Dr. Anna Wallingford of New Hampshire Community Supported Research
It’s that time of year when the pests and the questions about how to keep them in check are building up. So, in keeping with the mission of Dr. Anna Wallingford’s New Hampshire Community Supported Research to respond to what growers are wondering about, we surveyed our audience and asked her how to deal with the insect pests that are bugging you this time of year. In fact, we got so many bug questions this turned into a two-parter, so in this installment we talk about how to tell which of three potential pests tomato leafminer might be. We also talk about how to deal with cucumber beetle feeding damage and the bacterial wilt they can cause, how to deal with allium leafminer, and whether high brix can deter pests or not. We also talk about how to control leaf footed bugs, flea beetles, aphid control in high tunnels, Colorado potato beetles and slugs. For more on integrated pest management, check out Anna’s pod, the Serious Grower Podcast, for even more on pest control! Connect With Guest: Website: New Hampshire Community Supported Research The Serious Grower Podcast Instagram: @nhcsr_ipm @seriousgrower Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Seven Springs Farm Supply is a farm-based supply company focused on serving market gardeners and has been in business for 35 years. Their catalog includes a comprehensive selection of approved-for-organic fertilizers, pest & disease controls, growing mixes, cover crop seed, and more. They offer custom fertilizer blending and seasonal cooperative purchasing opportunities, and their experienced team is ready to help guide you to the best solution for your farm’s needs. Growing For Market listeners are eligible for an exclusive discount. Visit 7springsfarm.com/GFM or give them a call at (540) 651-3228. BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last. Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. There are a lot of farm sales platforms out there, but there’s only one that’s cooperatively owned by farmers. That’s GrownBy — your all-in-one solution to simplify farm sales. GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, at grownby.com. For more on veg and flower market farming, <a href="https://growingformarket.com/pricing/" rel="noopene
- 4 weeks ago1h 6m
Flower plug and propagation trends with Bailey Hale of Farmer Bailey plug and plant brokers
When he was running Ardelia Farm in Vermont, Bailey Hale found that many trending flower varieties were not available in quantities market farmers could use, or available at all, which led him to start brokering orders with other growers. In this interview, we hear about how that business grew until Farmer Bailey plant brokerage became the full-time business and moved to Portugal. Bailey tells us how his background as a floral designer and farmer helps him spot new varieties that will become important for flower growers. Bailey and host Rebecca Kutzer-Rice of Moonshot Farm discuss why growers are trying more fall planting of bulbs, what to start from seed and what to use plugs for, and thoughts on plug sizing. They also talk about coming developments in ranunculus, nigella, campanula, evergreen campanula, and dahlia breeding, including winter dahlias. They also talk about Bailey’s sweet peas and methods for growing them, and what they would do if they were starting over. Rebecca’s article from the May Growing for Market Magazine came up during the interview, so we linked it here if you want to read about “Strategies for reducing plant input costs on flower farms.” Connect With Guest: Website: farmerbailey.com Instagram: @farmerbaileyplugs Read the article “Strategies for reducing plant input costs on flower farms” by host Rebecca Kutzer-Rice from the May 2026 Growing for Market Magazine Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last. Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. There are a lot of farm sales platforms out there, but there’s only one that’s cooperatively owned by farmers. That’s GrownBy — your all-in-one solution to simplify farm sales. GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, at grownby.com. For more on veg and flower market farming, subscribe to Growing for Market Magazine!
- Jun 23, 20261h 14m
Greenhouse soil best practices with Judson Reid of Cornell University in New York State
Soil is finally getting the attention it deserves, and though many of the best practices in the field hold true in the greenhouse, there are some important differences and that’s what we talk about this week with Judson Reid. We talk about why you can’t apply all the fertility a long-season crop like tomatoes need at the beginning of the season, and how to handle supplemental fertility needs. Judson tells us why water may be the most important input going into your greenhouse and what to get it tested for. We also discuss how much organic matter is too much, why too much calcium can throw your soil out of balance over time, and how foliar testing can tell you whether your fertility plan is working or not before deficiencies show up. Some of this is covered in the Cornell publication “High Tunnel Best Management Practices- Long Term Soil Health and Fertility,” linked in the show notes. Connect With Guest: YouTube: @AgriculturewithJud High Tunnel Best Management Practices- Long Term Soil Health and Fertility Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last. Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. Seven Springs Farm Supply is a farm-based supply company focused on serving market gardeners and has been in business for 35 years. Their catalog includes a comprehensive selection of approved-for-organic fertilizers, pest & disease controls, growing mixes, cover crop seed, and more. They offer custom fertilizer blending and seasonal cooperative purchasing opportunities, and their experienced team is ready to help guide you to the best solution for your farm’s needs. Growing For Market listeners are eligible for an exclusive discount. Visit 7springsfarm.com/GFM or give them a call at (540) 651-3228. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. There are a lot of farm sales platforms out there, but there’s only one that’s cooperatively owned by farmers. That’s GrownBy — your all-in-one solution to simplify farm sales. GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, at grownby.com. For more on veg and flower market farming, subscribe to Growing for Market Magazine!
- Jun 16, 202648 min
The big peony episode with Kate-Lynn Clark of En Fleurs farm in Quebec
When Kate-Lynn Clark got the opportunity to take over a peony farm, it didn’t include the land. So she dug up and moved over 250 varieties of peonies to her family’s farm in Brownsburg-Chatham, Quebec. There she runs En Fleurs, shipping peony roots to Canada and the USA, so we figured she could tell us everything about planting and maintaining peonies! We cover the difference between tree peonies and herbaceous peonies, why they need a certain amount of chilling for good blooming, and why intersectional peonies may be a more reliable option for southern growers. We also learn how often to dig, divide and replant peonies, and why this usually happens in the fall. We also talk about why single peonies are mostly for event work, but doubles are better for cuts, good varieties for cut flowers, and best practices for harvest and postharvest handling. Connect With Guest: Instagram: @en.fleurs Website: enfleurs.ca Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last. Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. There are a lot of farm sales platforms out there, but there’s only one that’s cooperatively owned by farmers. That’s GrownBy — your all-in-one solution to simplify farm sales. GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, at grownby.com. BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. For more on veg and flower market farming, subscribe to Growing for Market Magazine!
- Jun 9, 20261h 21m
Incorporating agroforestry into Delight Flower Farm with Maggie Taylor in Illinois
In 2023, Maggie Taylor wrote an article for Growing for Market Magazine about several projects she had started as part of a grant program incorporating agroforestry into Delight Flower Farm in Illinois. Since many of the projects were on a three-year timeline, we thought this would be a great time to check in and see how they turned out! The projects included alley cropping, windbreak renovation, wildlife structures, cover cropping and adding an additional high tunnel through the NRCS EQUIP program. You can read her original article in the link above or show notes below. Then, hear what Maggie wishes she knew before starting her alley cropping project, how having perennials mixed in with annuals affects both, and why it’s a good idea to give yourself more time than you think you need for USDA grant projects. We also cover intercropping ideas so you can make some revenue off your perennial beds before they are mature, and talk about how having multiple programs on your NRCS application can improve the chances of getting your grant approved. Connect With Guest: Instagram: @delightflowerfarm Website: delightflowerfarm.com Read Maggie’s GFM article (discussed in the interview) : Flower farm incorporates agroforestry Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Seven Springs Farm Supply is a farm-based supply company focused on serving market gardeners and has been in business for 35 years. Their catalog includes a comprehensive selection of approved-for-organic fertilizers, pest & disease controls, growing mixes, cover crop seed, and more. They offer custom fertilizer blending and seasonal cooperative purchasing opportunities, and their experienced team is ready to help guide you to the best solution for your farm’s needs. Growing For Market listeners are eligible for an exclusive discount. Visit 7springsfarm.com/GFM or give them a call at (540) 651-3228. BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last. Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. Farming is hard. Running it shouldn’t be. Tend helps you plan your season, map your farm, and track every task from seed to sale. No spreadsheets, no guesswork, just seamless workflows. Tend is the all-in-one farm management platform that brings together planning, field mapping, fulfillment, real-time inventory, sales, labor, traceability, and accounting in one easy platform. Built for small market gardens, CSAs, and large diversified farms. Get started with a free account at Tend.com. No credit card required. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market<
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About Growing For Market Podcast
Growing for Market is the farmer-to-farmer magazine for local food and flower growers, for 33 years and growing. GFM keeps you informed about the business of growing and selling vegetables, cut flowers, plants, herbs, and other food products. If you are market farming or gardening, you'll find valuable information that will help make your business more profitable and enjoyable, all written by farmers, for farmers.
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