Radicchio growing, history and cooking with Lane Selman of the Culinary Breeding Network

Radicchio has long been a favorite with market farmers for its ability to provide something colorful and delicious in the fall and winter. But with its adaptation to very specific regions of Italy, figuring out how to grow the vegetable in North America has been a bit of a puzzle. Luckily, Lane Selman puts that puzzle together for us with her new book Radicchio: A Celebration of the Beloved Italian Vegetable!At almost 400 pages long, the book is fascinating and covers the history of radicchio, the project to find timing and varieties that grow well in North America, and many recipes for how to cook it. Lane and her work with the Culinary Breeding Network has been instrumental in working with Italian seed companies to find and develop varieties that work for growers on this continent. So, listen to this interview and then check out the book! As always, Growing for Market subscribers get 20% off all books when logged in at the website!Connect with guest:The book: Radicchio: A Celebration of the Beloved Italian VegetableWebsite: Culinary Breeding NetworkInstagram: @culinarybreedingnetworkPodcast Sponsors:Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:Farmhand is the all-in-one platform built for direct-market farms — CSA, farmers market, and farmstand growers who'd rather be in the field than juggling five different apps. Online store and subscriptions, delivery and pickup routing, SMS and email marketing, waitlist management, and now farm events: sell tickets to u-picks, tours, dinners, and workshops in minutes, with capacity caps, QR check-in, and SMS/email confirmations built in. Every ticket also puts a name, email, and phone on a list you keep. See how farmers are growing direct-to-consumer sales and set up a free account at farmhand.partners/gfmNifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day. Visit niftyhoops.com to learn more.If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket.For more on veg and flower market farming, subscribe to Growing for Market Magazine!