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GTM AI Podcast with Coach K and Jonathan Moss: Daily Summaries Delivered
by AI Business Network
Welcome to the GTM AI Podcast, your go-to independent resource to help GTM Professionals become AI Powered. We will cover strategies, new AI tools, AI news and trends, all for the purpose of helping you create real measurable business impact and help your life be easier. We do weekly episodes ranging from interviews to updates to strategy sessions.
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- Jun 16, 2026interview48 min6-min read
Why 40% of AI Tools Get Fired and how She Built a 100% AI-Coded Brand
Maddie Bell, a former Procter & Gamble brand director and now co-founder/CEO of Synapse, argues that traditional brand-building principles are not obsolete in the AI era—they’re more valuable than ever. When combined with AI systems, these fundamentals become a competitive force multiplier, especially in B2B go-to-market strategies.
- Jun 9, 2026interview49 min5-min read
Why Your AI Tools Are Making Your Pipeline Worse (Not Better)
AI isn't a magic fix for go-to-market (GTM) struggles; the real advantage lies in building integrated, human-enhanced systems that align sales, marketing, and data. Top teams use AI to amplify rep efficiency, not replace reps, by creating feedback loops across channels and focusing on intent signals and account-based strategies.
- Jun 4, 2026solo42 min5-min read
Why and how You should run AI with NO Internet
John Williams demonstrates how GTM operators can build and own their AI tools, emphasizing local inference, data portability, and privacy to maintain control over their workflows and intellectual output. By leveraging browser extensions and open-source projects like Chat Archive, users can preserve conversational context across models, reduce token costs, and create a personal knowledge graph that evolves with their thinking. He also introduces open specifications like AI Acceptable Use Policy and Agent Commerce, which help organizations and individuals set guardrails for responsible AI deployment, ensuring compliance, security, and ethical use as agents gain autonomy in decision-making and transactions.
- Jun 2, 2026interview31 min6-min read
Inside Perplexity's Revops, 3 AI Skills Replacing Admins
Nate Follen, now leading go-to-market systems and operations at Perplexity, shares how AI agents—especially Perplexity’s own agentic platform—are transforming RevOps by automating workflows that once took hours, enabling faster decision-making, and redefining team structures. The future of RevOps isn’t about hiring more people, but about orchestrating AI agents to handle tasks with precision and scale.
- May 28, 2026interview40 min5-min read
Your Top Rep Just Quit. Their $30M Brain Walks Out. AI Saves the Day
Fluent tackles the critical problem of losing top sales reps' tacit knowledge by using AI to capture and replicate their nuanced decision-making across the sales team. Their solution, Oli, combines machine learning and LLMs in an event-driven architecture to surface real-time, context-aware insights that boost ACV and shorten sales cycles.
- May 26, 2026conversational30 min5-min read
The 99% Reliable AI Agent: How Haize Labs Sells Enterprise AI to Banks, Insurers & Healthcare
Julia MacDonald, SVP of GTM and AI Solutions at Hayes Labs, joins Jonathan Carver (aka Coach K) on the GTM AI Podcast to discuss how her team is commercializing highly reliable AI agents for enterprise use. With a lean team of just two GTM professionals and researchers, Hayes Labs leverages AI-native workflows to scale go-to-market operations across enterprise, mid-market, and SMB segments. The core of their technology lies in achieving 99% agent reliability through fine-tuned supervisor models, red-teaming against custom 'codes of conduct,' and iterative model refinement.
- May 19, 2026interview39 min5-min read
Most Personas Are BS. Here's the AI Data-Driven Fix
Dan Baird, CEO of Wrench.ai, shares how his company leverages machine learning—not just LLMs—to deliver hyper-personalized, data-driven go-to-market messaging that adapts to recipient psychology, personality, and behavior, resulting in higher conversion and reduced sales friction. He emphasizes that true personalization goes beyond surface-level AI-generated content and requires deterministic, auditable models.
- May 16, 202634 min
A CMO's AI Playbook for 5X Marketing Output
www.gtmaipodcast.comwww.fullcast.comMost marketers are using AI like a typewriter. Amy Osmond Cook is using it like a band.In this episode of the GTM AI Podcast, I sit down with Amy Osmond Cook, CMO of Fullcast and one of the sharpest marketing leaders in the AI-native SaaS world. Amy walks us through how Fullcast's acquisition of Copy.ai rewired her entire go-to-market motion in 90 days. We talk about how her team is producing more, spending less, and getting found by the LLMs that are quietly replacing Google search.A few of the stats Amy dropped that you do not want to miss:5X productivity increase after standing up Copy.ai as the AI agency layerHundreds of thousands of dollars in salary savings, redeployed into growth10 points of AI visibility gained in a single monthCopy.ai's own site: zero to 84 domain authority in 3 years with ZERO human-written contentWe also get into Amy's incredible origin story (single mom in her parents' basement, a $10K tax-return bet against her husband, four acquisitions later, now co-founding the first AI-native GTM platform), the death of "Hi {first_name}" marketing, FAQs as the AI visibility cheat code, and where agentic GTM is heading next.If you lead marketing, run go-to-market, or are wondering whether your agency contract is about to become a line item you cut, this one is for you.⏱️ Chapters00:00 Cold open and introductions01:00 Inside the Fullcast acquisition strategy (Copy.ai, Ebsta, Atrium, Commissionly)03:00 Amy's origin story and the $10K bet that started a 15-year career06:00 Fullcast's three-pillar bet on AI-native GTM08:00 Fire your agency: the AI agency thesis11:00 Why FAQs and EEAT are the secret sauce of AI visibility14:00 Personalized landing pages, demo environments built in one hour17:00 Writing workflows that actually capture the mind of a sophisticated writer20:00 Pressure-testing the Fullcast blog live on the show23:00 The Copy + Ebsta + LLM context stack24:00 A day in the life: marketing four years ago vs. today25:00 Why "Hi {first_name}" is finally dead28:00 The new rule: if it is AI, say it is AI30:00 The agent-to-agent future and how marketers must adapt32:00 WebMCP, agentic search, and writing content for the bots🔗 About AmyAmy Osmond Cook is the CMO and co-founder of Fullcast, the first AI-native go-to-market platform. She has scaled marketing through three acquisitions (Simplus to Infosys, PathologyWatch, Onboard to Conservice) and previously ran Stage Marketing for 15 years. She holds a PhD in organizational rhetoric and taught writing and rhetoric at the university level for 25 years.🔗 ConnectFollow Amy: https://www.linkedin.com/in/amyosmondcook/Subscribe to the GTM AI Newsletter on SubstackLearn more about Fullcast: https://fullcast.com#GTMAI #AIMarketing #CopyAI #Fullcast #AIAgents #AIVisibility #RevenueOperations #SalesPerformance #CMO #MarketingLeadership
About GTM AI Podcast with Coach K and Jonathan Moss
Welcome to the GTM AI Podcast, your go-to independent resource to help GTM Professionals become AI Powered. We will cover strategies, new AI tools, AI news and trends, all for the purpose of helping you create real measurable business impact and help your life be easier. We do weekly episodes ranging from interviews to updates to strategy sessions.
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