Stop Selling Programs: How to Position Offers and Outcomes So Donors Understand Them
If your major gift opportunities sound like a menu of programs, you may be unintentionally teaching donors to restrict their giving. In this episode of Hey Fundraiser!, Mary goes deeper on Offers & Outcomes and shows how to position your work around the change a donor can make instead of your internal program structure. You’ll learn the difference between a program and an offer, why specificity does not have to mean restriction, how to package cross-program work into a compelling major gi...
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Listen to This Episode
More from Hey Fundraiser!
You Found a Great Major Gift Prospect. Now How the Heck Do You Get in the Door?
If I Had to Build a Major Gift Program From Scratch, Here’s Exactly What I’d Do
How to Inspire Unrestricted Major Gifts and Build Donor Trust
5 Questions I Get As a Major Gift Coach
Get summaries like this every morning.
Free AI-powered recaps of Hey Fundraiser! and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.