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Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories: Daily Summaries Delivered
by Robert Plank
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- Yesterday26 min
1586: AI Video Production, Podcasts & Business Growth with Dan Portik
From broke musician and scrappy ad-agency owner to in-demand video producer and podcast studio leader, Dan Portik has ridden every wave of media disruption, not just surviving each shift, but turning it into his next level of growth. In this episode, Dan shares how he evolved from a 90s advertising entrepreneur into the founder of BVS Media Group and Premier Podcast Productions, running a 12,000-square-foot studio in Cleveland that serves coaches, experts, and companies with high-end podcasts, documentaries, and AI-powered video content. If you’ve ever felt overwhelmed by cameras, editing, and AI tools, or worried that AI might make your skills obsolete, Dan’s story is a masterclass in turning disruption into opportunity. Dan also shares a powerful mindset shift for creatives and professionals facing AI and other “disruptors”: you can either declare your career over, or you can look for licensing, new revenue streams, and scalable digital assets built on the skills you already have. Through examples like turning a home-services client into an on-screen superhero, hosting Joe Rogan, style three-camera podcast sessions for Bitcoin experts, and drawing on wisdom from mentors like Tom Hopkins and Zig Ziglar, Dan shows how service, adaptation, and consistency beat fear every time. Whether you’re a coach, consultant, or business owner who knows you should be doing more with video and podcasts, or a creative person worried about AI, this conversation offers a grounded, practical roadmap for building a resilient, opportunity-rich media presence. https://youtu.be/kTbhC8BwFys?si=VL58vKjh0sdHZkXM You’ll learn how to think about goals, budget, and ROI before you hit record, why human conversation and storytelling still beat fake AI content, and how to use AI as a streamlining tool (not a replacement) in your production workflow. If you’ve been wanting to launch a podcast, upgrade your video presence, or finally use AI the right way in your marketing, this episode will give you a clear path forward and a behind-the-scenes look at what’s possible with a pro studio like BVS. Quotes: “What I’m finding about AI is, yeah, it’s a shiny tool in the corner, but all it really does is streamline everything that you’re doing. “I can’t even tell you how many times I could have easily just folded it up, but you have to find the opportunities and have that mindset to find the opportunities.” “We don’t use voiceovers; we use AI voiceovers. They’re perfect. Why would I hire someone when I can use a perfect voice that can be done in five seconds?” Resources: Dan Portik on LinkedIn Connect Dan Portik on Facebook Visit the Official Website of Dan Portik Premier Podcast Productions Official Website BVS Film Productions Official Website Follow Dan Portik on Instagram
- 4 days ago25 min
1585: Forever Stalwart: Titus Billings, Isaac Morley, and Edward Tuttle’s Pioneer Legacy with Susan Billings Mitchell
After spending more than three decades researching her pioneer ancestors, faith-based author Susan Billings Mitchell refused to let their stories stay dry and distant. In this episode of Marketer of the Day, Robert Plank talks with Susan about how she turned generations of family history into Forever Stalwart, a gripping, novel-style series that feels more like an epic saga than a genealogy report The series follows three real Mormon pioneer families: Titus Billings, Isaac Morley, and Edward Tuttle, as they navigate persecution, the Missouri extermination order, disease, starvation, harsh weather, and repeated forced migrations in their quest for religious freedom. Susan explains how a single request from her father to “write Grandpa’s story” led her into years of pre-Internet research in small museums and libraries, reconstructing the life of her great-great-grandfather after his original journal was lost, refining. https://youtu.be/eu983UhCWwE?si=ZVYXVe_6gdHeIii1 What began as an 800-page historical “brick” has become a multi-volume saga organized by both location (Ohio, Missouri, Illinois, across the plains, and Salt Lake) and spiritual theme (discovery, testing, sacrifice, enduring, refining). Susan shares how she balances strict historical accuracy with engaging storytelling, carefully weaving in fictionalized letters and scenes, but always documenting her sources and clearly labeling what’s imagined. You’ll hear why her motto is “Hearts Turn When History Talks,” how understanding pioneer hardships can give us fresh perspective on modern “problems,” and how she’s using tools like FamilySearch and Amazon print-on-demand to make these stories available to current and future generations. If you’ve ever wanted to make your own family history readable, inspiring, and impossible to put down, this conversation will show you what’s possible. Quotes: "They didn't set out to be heroes; they just wanted religious freedom. They just wanted to live the new gospel." "My website motto is ‘Hearts Turn When History Talks,’ and I think history is so important. I really think it's the stories that turn hearts." "If we don't learn from the past, we're going to repeat the same mistakes, and there's an effort out there to destroy history. A lot of our history is just being wiped out—that's not right." Resources: Visit the Official Website of Susan Billings Mitchell Forever Stalwart on Amazon
- 1 weeks ago28 min
1584: Digital Ethnography for Real Employee Engagement with Dean Browell & Rich Salon
Most organizations still rely on outdated employee surveys and filtered feedback to understand engagement, culture, and reputation. The problem? Those tools rarely reveal what people really think. In this episode of Marketer of the Day, Robert Plank talks with Dean Browell, co-founder of Discover Feedback, and returning guest Rich Salon about how digital ethnography and deep social listening uncover the unprompted conversations that matter most. Dean explains how anthropologists analyze public online behavior on platforms like TikTok, Reddit, and niche forums, to capture real employee and consumer sentiment at scale. Instead of just checking a survey box, organizations can finally see both the what and the why behind engagement, recruitment, retention, and brand perception. Rich brings the HR and operations perspective, contrasting opinion surveys and “pencil‑whipped” responses with the raw, candid insights employees share when their boss isn’t watching. Together, they reveal how this approach helps spot emerging risks, surface hidden strengths, and turn lived experiences into tactical changes. If you want to move beyond generic engagement scores and truly understand how your workforce and audiences talk about you online, this episode is your playbook. https://youtu.be/zh4UA1A6TZY?si=W2CHZfw2NKTEFRLM If you’re serious about recruitment, retention, and employer brand in a world where every role has its own subreddit or niche community, this conversation will challenge how you think about listening. You’ll learn how to move beyond outdated survey culture, mirror your employees’ own language back to them, and use real-world behavior as your most valuable data source. If your organization is ready to go beyond “pretty good” engagement scores and build decisions on what employees are actually saying in the wild, Dean and Rich’s approach may be the competitive advantage you’ve been missing. Quotes: "When employees don’t trust the anonymity of surveys and fear retaliation for honest feedback, every number leadership sees is filtered—and filtered data leads to flawed decisions." – Rich Salon "Digital ethnography is the next big gift HR can give to business, because for the first time we can reliably understand not just what employees feel, but why they feel that way." – Rich Salon "Digital ethnography can make you look like you’re predicting the future, but all you’re really doing is finally listening to conversations that have been happening in plain sight the whole time." – Dean Browell "Like Jane Goodall, we don’t touch the monkeys; this isn’t about prompting anyone; it’s about quietly watching what people already say when they think no one from corporate is listening." – Dean Browell Resources: Dean Browell on LinkedIn Rich Salon on LinkedIn Visit the Official Website of Rich Salon Explore More at Discover Feedback Discover Feedback on Facebook
- 2 weeks ago32 min
1583: AI Storytelling and Multiple Income Streams with Audrey Bell-Kearney
What if the only thing standing between you and your next breakthrough is fear? What if AI isn’t replacing creativity, but unlocking it? And what if your life story, business experience, or personal struggle could become the foundation for a thriving brand, multiple income streams, and a deeper connection with your audience? In this inspiring and wildly creative episode, Audrey Bell-Kearney returns to the show to share how she reinvented herself yet again; this time by blending AI, storytelling, publishing, community building, and entrepreneurship into an exciting new fiction book franchise called The Housewives of Gwinnett. Audrey opens up about her journey from publishing nonfiction how-to books for over two decades to discovering how AI could help her unlock an entirely new level of creative expression. https://youtu.be/Nl0sQ0VS9H8?si=XorIcy4DEqsUL_1O Audrey explains why so many entrepreneurs stay stuck despite having talent and resources, how fear silently sabotages business owners, and why authenticity and personal branding matter more now than ever in the age of AI avatars and automation. She also reveals her unique strategy for turning a single book into five or more streams of income using audiobooks, puzzles, games, collectibles, and live community experiences. With decades of experience in publishing, podcasting, branding, and entrepreneurship, Audrey brings a rare mix of practical wisdom, creativity, and visionary thinking. Whether you want to write a nonfiction authority book, launch a fiction series, grow your business, or finally bring your ideas to life, this episode will leave you energized and full of possibilities. Quotes: “Fear holds a lot of people back because once everything is in place, now you can no longer say, ‘I don’t know what business to start.’” “AI is my happy partner, and we sit here and create stuff that makes me happy and hopefully makes other people happy too.” “If you create it and think people will just come, that’s not true. You have to create visibility and put yourself out there.” Contact Details: Connect with Audrey Bell-Kearney on Facebook Follow Audrey Bell-Kearney on Instagram Connect with Audrey Bell-Kearney on LinkedIn The Message in the Mural: Secrets are painted in plain sight on Amazon Audrey Bell-Kearney Official Website
- 2 weeks ago33 min
1582: ADHD, Dyslexia, Autism, and School Support Strategies with Tracey Lyons-Tozier
In this inspiring episode, Tracey Lyons-Tozier joins host Robert Plank to discuss her mission of helping families navigate the world of special education, neurodiversity, and self-advocacy through her powerful children’s book series, Mama Bulldog Books. Drawing from her experience as a master’s-level clinical social worker, professional education advocate, and parent of children with autism, ADHD, and learning disabilities, Tracey shares how personal struggles, including a devastating legal battle with a school district, inspired her to empower other families facing similar challenges. https://youtu.be/mVcPLgoPCBs?si=0FIy3JNFI57NVS3h Whether you’re a parent, teacher, advocate, or simply someone passionate about inclusion and education, this episode delivers practical insights, emotional encouragement, and hope for families navigating special education and neurodiversity. Throughout the conversation, Tracey explains how books like Benny Speaks Up, Fiona Finds What’s Fair, and Mikey Can’t Help It help children better understand autism, ADHD, dyslexia, IEPs, 504 plans, bullying, fairness, and emotional regulation. She reveals why teaching children to advocate for themselves is one of the most important life skills parents can nurture and why compassion and understanding are critical for both neurodivergent and neurotypical kids alike. Tracey also opens up about the emotional realities of parenting children with special needs, the challenges families face in the education system, and the importance of having advocates during IEP meetings. She shares details about her upcoming ADHD-focused book, Abby and Jack Aren’t Bad Dogs: Mama Bulldog Tackles ADHD, which explores hyperactive, inattentive, and combined ADHD presentations through relatable family storytelling. Quotes: “Fair isn’t everybody getting exactly the same thing. It’s everybody getting what they need to learn.” “Not being timid and silent, not being angry or aggressive, but being calm and assertive—even when you’re scared—that’s how children learn to advocate for themselves.” “I promised myself at that moment that if I could keep anybody from hearing ‘Google it,’ I would.” Contact Details: Connect with Tracey Lyons-Tozier on Facebook Follow Tracey Lyons-Tozier on Instagram Connect with Tracey Lyons-Tozier on LinkedIn Fiona Finds What's Fair (Mama Bulldog Book) on Amazon Tracey Lyons-Tozier Official Website
- 3 weeks ago22 min
1581: Type 1 Diabetes, Cancer, and Resilience with Paula Aldis
From surviving Type 1 diabetes, cancer, amputation, medical malpractice, and near-death experiences to rebuilding her happiness and marriage, Paula Aldis shares a deeply personal story of resilience, faith, and emotional healing. In this episode, Paula opens up about living with chronic illness from childhood, enduring more than 30 surgeries, and navigating years of physical and mental hardship while refusing to lose her identity or hope. https://youtu.be/W9GEKvAdFvw She discusses the emotional toll of constant medical crises, the strain it placed on her family and marriage, and the turning point that inspired her to write her memoir, The Woman Who Wouldn't Quit: Unbreakable Spirit. Paula explains how writing the book became a cathartic process that helped her reclaim her voice, process trauma, and finally move beyond simply surviving. The conversation also explores topics like adoption, parenting children with mental health challenges, PTSD in military families, finding happiness after trauma, and learning to appreciate life’s small moments again. Paula’s story is a powerful reminder that resilience isn’t about pretending to be strong—it’s about continuing to move forward, even after unimaginable pain. If you’ve ever struggled with chronic illness, emotional burnout, family hardship, or finding joy after adversity, this episode will leave you inspired by Paula’s honesty, courage, and refusal to quit. Quotes: “Find something that you can do versus what you can’t do, and I’ve had to make that my mental thought. You can still do things.” “There is getting past the most horrific things that you go through. You can get past it. You have to just get right with yourself first to move on.” “The scars will always be there, but I now see them as reminders of what I have been through. I wear them with pride.” Contact Details: Follow Paula Aldis on FacebookSubscribe to Author Paula Aldis on YouTubeShop Paula Aldis’ Books on AmazonVisit Paula Aldis’ Official Website
- 3 weeks ago44 min
1580: Resilience After Stroke and Heart Failure with Jonathan Scott Bogner
From surviving two strokes, heart failure, and a life-saving transplant to producing a powerful PBS documentary series, Jonathan Scott Bognar shares a raw and inspiring story of resilience, reinvention, and purpose. In this episode, Jonathan opens up about losing his ability to speak due to aphasia, rebuilding his career from the ground up, and how he transitioned from Hollywood film production into meaningful storytelling that educates and serves others. https://www.youtube.com/watch?v=Cg8iomv10Wk We dive into his upcoming documentary Alive But Not Well, which explores major diseases affecting people as they age—through the lens of patients, caregivers, doctors, and advocates. Jonathan explains how his own health journey sparked the idea, and why caregiving is one of the most overlooked yet universal human experiences. He also breaks down his philosophy of “rigorous optimism” and “rugged flexibility,” showing how mindset, persistence, and adaptability are critical not just in business—but in surviving life itself. If you’ve ever faced adversity, struggled with reinvention, or wondered how to turn pain into purpose, this conversation will challenge you to rethink your limits—and remind you to “die with memories, not dreams.” Quotes: “Everything in life is about how you view what’s happening to you—you have to choose a positive attitude, even when it’s hard.” “In order to succeed, you have to be rigid in your commitment but flexible in your approach—that’s where real progress happens.” “Rigorous optimism means you don’t always feel positive—you fight to be positive anyway.” Contact Details: Jonathan Scott Bogner Official Website
- 3 weeks ago22 min
1579: Kabbalistic Biology and the Hidden Dimensions of Life with Dr. Michael Kosoy
From zoonotic infectious diseases to Kabbalistic metaphysics, Dr. Michael Kosoy argues that modern biology is missing something critical: the invisible dimensions of life that our instruments can’t measure, but that still shape health, disease, and ecosystems. A retired but still-active CDC infectious disease researcher with over 200 scientific publications, Dr. Kosoy joins us to unpack his book “The 10 Dimensions of Kabbalistic Biology (Abridged Edition)” and explain why more data doesn’t always mean more knowledge sometimes, it actually increases uncertainty. https://www.youtube.com/watch?v=zDLIiLf3Swo We explore how his decades at the Centers for Disease Control and Prevention, his work on zoonotic diseases, and his long-term study of Kabbalah came together into a new framework he calls Kabbalistic biology. Dr. Kosoy explains why traditional, dualistic thinking in science breaks down when we confront real-world complexity (like the pandemic), how invisible structures, hierarchies, and “unknowns” still follow patterns, and why we need better tools for orienting ourselves in a fast-changing, paradox-filled world. If you’re curious about holistic science, invisible biology, microbiomes, pandemics, and the intersection of spirituality and rigorous research, this conversation offers a practical, and surprisingly grounded toolbox for thinking differently about life itself. Quotes: “The more data and more information we collect, the more uncertainty we create.” “Instead of useless debates between reductionists and holists, I propose a system for orientation between those two extremes.” “First dimension is what I call segmentation to unification—it’s your choice as an investigator to select how complex you want to see the system.” Contact Details: Connect with Dr. Michael Kosoy on FacebookDr. Michael Kosoy on AmazonDr. Michael Kosoy Official Website
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