Masters of Scale

Don't be boring: KCRW's Jennifer Ferro on building a brand people love

October 1, 2026·33 min·4-min readconversationalbusiness
Podzilla Summary (4 min)
TLDR
Jennifer Ferro, longtime leader of KCRW, reflects on her journey from volunteer to general manager of the iconic public radio station, discussing how the organization has maintained its mission-driven identity amid shifting media landscapes, political pressures, and the rise of digital pl

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Guest

J

Jennifer Ferro

conversational on Masters of Scale

Mentions

Books, people, and resources mentioned in this episode.

People

Jennifer FerroJeff BermanRuth Seymour

Companies

KCRWNPR

Topics

Leadership

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