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On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.
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Jennifer Ferro, longtime leader of KCRW, reflects on her journey from volunteer to general manager of the iconic public radio station, discussing how the organization has maintained its mission-driven identity amid shifting media landscapes, political pressures, and the rise of digital platforms. She emphasizes the importance of trust, community, and editorial independence in an era of misinformation.
Hershey CEO Kirk Tanner discusses how the 132-year-old candy giant is staying culturally relevant and competitive by embracing AI-driven sales tools, innovating within its core brands, and navigating shifts in consumer behavior — including the impact of GLP-1 drugs — while balancing long-term purpose with performance. The company’s unique ownership structure, anchored by the Milton Hershey School Trust, enables a farsighted strategy that prioritizes sustainable growth over quarterly pressures.
Codie Sanchez, founder and CEO of Contrarian Thinking, argues in her new book Own or Be Owned that true financial freedom comes from ownership—either through starting or buying a small business, acquiring equity, or investing in profitable ventures. She emphasizes that while ownership carries risk, the cost of inaction is greater, and systems—not heroics—are key to building sustainable, profitable businesses.
Jess Smith, president of the Golden State Valkyries, discusses the explosive growth of the WNBA and her role in building the league’s newest franchise from the ground up. With a $50 million expansion fee ballooning to a $1 billion valuation in just two and a half years, Smith attributes the success to capital investment, mission-driven branding, and generational fandom.
Jada McKenna, CEO of Prosper Global (formerly Mercy Corps), argues that humanitarian aid must shift from short-term survival to long-term prosperity, especially amid rising global crises and shrinking resources. She emphasizes defiant optimism, systemic reinvention, and the potential of AI partnerships to transform relief work.
Courageous leadership, as defined by Brené Brown, is rooted in self-awareness, vulnerability, and integrity—not the absence of fear, but the ability to act despite it. It requires recognizing one’s defensive 'armor' (like perfectionism or over-decisiveness) and cultivating emotional granularity, systems thinking, and cognitive empathy to lead with compassion and strategic clarity in times of disruption.
Jim VandeHei, CEO of Axios and co-author of Simplify, argues that in today’s AI-driven world of overwhelming noise and cognitive fatigue, the key to thriving—both personally and professionally—is a disciplined focus on doing fewer things, better. He introduces the 'confront, delete, amplify' framework to cut through complexity, accelerate decision-making, and reclaim time.
ON, co-founded by David Allemann, has grown into a $4 billion premium athletic brand by prioritizing radical innovation, emotional design, and a founder-led vision that challenges legacy giants like Nike and Adidas without directly confronting them. The company’s success stems from a 16-year journey of calculated risk-taking, exemplified by breakthroughs like Light Spray technology and strategic partnerships with figures like Roger Federer.
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On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.
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