Masters of Scale

Rapid Response: Stop creating businesses. Buy one instead, with Codie Sanchez

September 26, 2026·33 min·5-min readconversationalbusiness
Podzilla Summary (5 min)
TLDR
Codie Sanchez, founder and CEO of Contrarian Thinking, argues in her new book Own or Be Owned that true financial freedom comes from ownership—either through starting or buying a small business, acquiring equity, or investing in profitable ventures. She emphasizes that while ownership car

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Guest

C

Codie Sanchez

conversational on Masters of Scale

Mentions

Books, people, and resources mentioned in this episode.

People

Codie SanchezBob Safian

Books

Own or Be Owned

Companies

Contrarian ThinkingBizScout

Products & Tools

Scout Sites12 Profit Levers

Topics

Business ModelsEntrepreneurshipFinancial IndependenceLeadershipPersonal FinanceScalingSmall Business

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