Med Spa CEO

The Business Model Shift That Helped Amy Francis Increase Revenue, Ticket Value & Team Confidence

September 25, 2026·38 min
Episode Description from the Publisher

Are you offering too many services, second-guessing your decisions, or struggling to clearly communicate the value of what you sell? In this episode, I sit down with Amy Kimmig, founder of Aesthetic AF, to talk about the shifts that helped her simplify her business, strengthen her leadership, and create a clearer path for clients to invest in higher-value solutions. We dive into why having more services can create complexity, how to turn a complicated menu into clear programs built around the problems you solve, and how greater clarity can help your team sell with more confidence. Tune in to learn how to trust yourself when making major business decisions, recognize when it’s time to stop playing small, and go all in on the vision you have for your business.HIGHLIGHTSMeet Amy Kimmig, Founder of Aesthetic AF and licensed esthetician with 27 years of experience.Why simplifying your service menu can create a clearer path for clients.How to shift from selling individual treatments to solving bigger client problems.The benefits of creating clear, higher-value programs your team can confidently communicate.What simplifying your menu can reveal about your business and growth opportunities.How greater clarity can strengthen team confidence and help clients understand the solutions you offer.Why trusting yourself matters when making major business and leadership decisions.Lessons for going all in on the business you actually want to build.RESOURCES + LINKSLearn more about Aesthetic AF - https://www.aesthetic-af.com/Join The Med Spa Advantage - https://heatherterveen.com/joinBuild a signature package with Ask Heather AI - https://heatherterveen.com/build/Create your own signature menu using Ask Heather AI - watch how HERE!Turn every consult into a 10K sale with Heather AI! Learn more about The Med Spa Advantage HEREFOLLOWHeather: @heatherterveenWebsite: heatherterveen.comAmy: @amykimmigcareyAesthetic AF: @aestheticaf.denver

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