Ep 24: Why Meta Wants Prediction Markets | The $50M Advertising Opportunity Nobody Saw Coming

Prediction markets are rapidly moving from niche platforms into the mainstream—and advertisers are following. In this episode of Media Monitor, Kelly Sweeney and Sean Wright examine why companies like Meta are investing in prediction market technology, what the rise of platforms like Polymarket and Kalshi signals for the future, and how sports betting has quietly become one of advertising's fastest-growing categories. Using Guideline's advertising intelligence, they reveal how brands are sp...