Today we’re joined by Kian Bakhtiari, Founder of THE PEOPLE. He is listed as one of the Top 50 Future Leaders by the Financial Times and is the author of the award-winning book, Marketing for Social Change. Join us to learn about Kian’s passion for giving young people a voice, why he is so interested in studying humans, society and our imprint within culture & how he’s helping companies adapt for the future. Kian brought us Vaseline’s “Verified” campaign to evaluate live using our criteria.Follow Kian on LinkedIn, read Marketing for Social Change and check out his personal website + The PeopleRESOURCES + LINKSUnilever: Vaseline “Verified” Case Study#VaselineVerifiedUnilever News: Vaseline’s social-first marketing: beauty hacks, consumer insights and cultural relevancyUnilever News: Vaseline Verified: meet the myth-busting scientists behind Unilever’s award-winning campaignUN-Water World Toilet DayElmhurst Milk StoryWired: Inside Bad Bunny’s Historic Super Bowl Halftime ShowCase Study: Global Youth Advisory Board for PentlandWe'd love to hear from you:Who would you like to see us interview?What campaign would you like us to audit?Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.
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