No Bollocks with Matt Haycox

Fired From David Lloyd to 6-Figures: The Fitness Business Built on Ads

May 15, 2026·33 min
Episode Description from the Publisher

The fitness coaching space is saturated — which means you either niche down or you disappear. In this episode, Matt Haycox sits down with Chris Wright, an online transformation coach best known for helping men over 30 lose the dad bod, get a six-pack, and stay lean without living like a monk. Chris breaks down the real business behind the results: how getting fired pushed him online, why mentors accelerated his growth, how he hires and scales, and why his client acquisition is now driven main...

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