The Personal Brand Mistakes That Are Keeping You Invisible | Alex Shaw

Most business owners are creating content constantly and still getting ignored. The problem isn't effort, it's that nobody knows who you are. In this episode, Matt Haycox sits down with personal branding expert Alex Shaw to break down why most people are invisible to the very audience they're trying to reach. Alex covers the difference between a personal brand that pulls people in and one that blends into the noise, why visibility and authority are not the same thing, and how the 60/30/10 co...