The Store of the Future Is Only As Good As Its Associates | Ask An Expert

The Store of the Future is closer than you think, and it might not involve nearly as many screens, keyboards, or handheld devices as it does today. As retailers continue investing in AI and automation, one big question remains: What will the day-to-day experience actually look like for the employees working inside stores five to ten years from now? In the latest Omni Talk Retail Ask An Expert Series, Chris Walton welcomes Matthew Mott, Director of Marketing at Zello, to explore the rise of the keyboardless store, the power of voice technology, and how AI-powered assistants could transform frontline retail operations. From keeping employees "eyes up" and focused on customers to identifying operational inefficiencies through everyday conversations, the two discuss what happens when technology starts working alongside store associates instead of getting in their way. In this episode: 0:00 – What will the Store of the Future look like? 2:41 – The rise of the keyboardless store and "eyes up" service 7:54 – AI agents as the next generation of frontline coworkers 10:03 – Why voice could become the interface of the future 12:40 – AI as a sidekick and orchestrator for store associates 17:07 – Turning customer "walk-away moments" into actionable insights 22:55 – The future of AI-powered personalized shopping experiences To learn more about Zello and its frontline communication technology, visit zello.com. P.S. To see our full lineup of past Ask An Expert conversations, head here: https://omnitalk.blog/category/ask-an-expert/ Music by hooksounds.com Sponsored Content