When AI Does the Shopping, Who Wins the Loyalty? | 5IM

What happens to grocery loyalty when AI agents start making shopping decisions for consumers? In this edition of 5 Insightful Minutes, recorded live at Groceryshop 2026, Seb Hill, Chief Marketing Officer at TCC Global, joins Omni Talk's Ben Miller to explore how agentic AI could reshape grocery retailing, challenge traditional loyalty programs, and change what it really means to earn a shopper's loyalty. Drawing on new research from TCC Global, Seb discusses what happens when AI agents begin prioritizing price, convenience, and efficiency over traditional retailer relationships. He and Ben examine whether loyalty programs, personalized offers, and existing metrics can keep up with this shift, why retailers need to look beyond transactions to understand genuine customer loyalty, and how grocery retailers can build stronger shopper relationships in an increasingly AI-driven world. Key Topics Covered: • Why agentic AI could be the next major disruption in grocery retail • What changes when AI agents begin making shopping decisions for consumers • How agentic commerce could challenge traditional grocery retail models • What happens to loyalty programs, retailer apps, and personalized offers • Why traditional loyalty metrics may not reflect genuine shopper loyalty • How retailers can better measure the strength of customer relationships • Why price and convenience may no longer be enough to drive loyalty • How grocery loyalty needs to evolve in the age of AI agents • What TCC Global's latest grocery research reveals about the future of shopper relationships Explore TCC Global's research on agentic AI: https://www.tccglobal.com/insights/agenticai-1 Music by hooksounds.com Sponsored Content