On Strategy Showcase

The reframing of Coinbase with Gareth Kay, Cat Ferdon and Joe Staples

September 28, 2026·41 min
Episode Description from the Publisher

The Coinbase team discusses the reframing of the brand and category, plus the opportunity that exists when 80% of Americans feel the existing financial system needs fixing. CMO, Cat Ferdon, VP, Brand, Gareth Kay and VP, Creative, Joe Staples. See all the creative work on our website or YouTube Channel.

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