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On Strategy Showcase: Daily Summaries Delivered
by Fergus O’Carroll
Where marketers share the strategy stories behind amazing campaigns.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 4 days ago51 min
Planning for Effective Outcomes Ep#5: Andrew Tindall & James Hurman
In the fifth episode in our Effie series, Planning for Effective Outcomes, we talk about the state of marketing effectiveness with Andrew Tindall of System1 and the author of Future Demand, strategist and effectiveness expert, James Hurman. Thanks to the Effies and Tracksuit for supporting this special series.
- 1 weeks ago41 min
The reframing of Coinbase with Gareth Kay, Cat Ferdon and Joe Staples
The Coinbase team discusses the reframing of the brand and category, plus the opportunity that exists when 80% of Americans feel the existing financial system needs fixing. CMO, Cat Ferdon, VP, Brand, Gareth Kay and VP, Creative, Joe Staples. See all the creative work on our website or YouTube Channel.
- 2 weeks ago54 min
On the Spot: Joe Burns of Quality Meats and Jon Crowley of Fuse Create
Planners talk about brands they love, but never worked on. This month Depop and PlayStation. It's Joe Burns, Partner, Head of Strategy at Quality Meats, Brooklyn, and Jon Crowley, Partner, Head of Strategy at Fuse Create in Toronto. Thanks to Tracksuit and System1 for supporting our On the Spot series. We do it live at Johannes Leonardo in NYC this Wednesday, Sept 23, 2026 at 5pm. Tickets here https://luma.com/r0c474io
- 3 weeks ago43 min
James Hurman on his Lions Master of Advertising Effectiveness program
James talks about his new, brilliant, evidence-based Lions Learning course on advertising effectiveness and his latest book that popularizes a new mental model for marketing that better connects our role to the language of business and growth. Always great having James on the show.
- Sep 7, 202645 min
Live from BBDO Chicago: The Scarcity of Difference in Marketing
Is there a scarcity of difference? Is it scarce because sameness works? And what's the case for sameness? I'm joined by Chicago Chief Creative Officers and Chief Strategy Officers in front of an invitation-only group at BBDO, Chicago. Josh Gross and Landi Day from BBDO, Mark Gross from Highdive, Preeti Nadgar from Starcom and Brian Siedband from Quality Meats. Thanks to Tracksuit, The Effies and System1 for supporting our 2026 live tour. Next stop is GSD&M in Austin, Thursday, Sept 10th.
- Aug 30, 202628 min
The $170B Creative Wasteland of Retail Media Networks
I talk with Infinite Roar's EVP, Brad Keeling and Ipsos U.S. President, Pedr Howard about what is now capturing an even larger spend than TV and CTV combined. It's Retail Media Networks and they're a creative wasteland. Ipsos just dropped a new free report on the topic. Check it out here
- Aug 23, 202658 min
On the Spot: Alix Toothman of W+K and Anibal Casso of Ogilvy
This month's planners pitch campaigns from Spec Savers and Columbia Sportswear. Anibal Casso is CSO, North America for Ogilvy and Alix Toothman is Global Executive Strategy Director at W+K, NYC. See the creative work here. Thanks to Tracksuit and System1 for supporting this series.
- Aug 17, 202622 min
Insights from Mischief and eos' culture of effectiveness
Two years in a row, eos and Mischief have won the global Best-of-the-Best Iridium award from the Effies - the highest global honor of all. Recorded live on stage at Cannes 2026, this is a conversation about the creative culture and insights that led to that business-building work, featuring Jeff McCrory, CSO at Mischief and Carley Caldas, SVP Marketing at eos. So much to learn here. You can also watch this episode on our website or YouTube channel.
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