481. 7 Red Flags Your Marketing Agency Is Wasting Your Budget (And 5 Signs They're Not)

You write a $10K, $20K, maybe $50K check to your agency every month. Do those dollars produce signed cases, or just better-looking reports? In this solo episode, Chris Dreyer, CEO of Rankings.io, breaks down the red and green flags hiding inside your agency calls, reports, contracts, and strategy. He gets into the difference between metrics that predict performance and metrics that distract from it, why an agency needs visibility into your CRM and intake process, and what transparency looks like when results don't go according to plan. He also explains when impressions actually are the right metric and why the answer depends on whether you create demand or capture it. You'll learn: Which law firm marketing metrics should connect agency performance to signed cases and case value. The questions PI firm owners should ask when rankings improve but quality cases don't follow. When impressions and engagement are meaningful KPIs—and when they can distract from return on investment. Why understanding intake capacity and wanted conversion rates is a green flag when evaluating a marketing agency. Head over to Rankings.io to see for yourself how we can help take your business to the next level. Like what you hear? Hit Subscribe! We do this every week. If you want to keep learning from the best voices in PI, join us at PIMCON 2026. Buy your tickets now! Subscribe to our newsletter and get the freshest news every Monday: newsletter.rankings.io Get Social! Personal Injury Mastermind w/ Chris Dreyer powered by Rankings.io is on Instagram | YouTube | TikTok